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Supplier-Contributed Blogs

Doing More With Less: How Community Makes a Big Business Impact for Clio Snacks

Cathy Courtney, Vesta | October 19 2022

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt.

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Consumer Research for the Win

Nina Rose, Lacek Group , The Lacek Group | October 19 2022

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the.

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Which Businesses Accept Crypto as Payment—and Should Yours?

The Bakkt Team , Bakkt | October 18 2022

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people.

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The 9 Premium Loyalty Stats That Every Retailer Needs to Know

Paul Wolfer, Clarus Commerce | October 18 2022

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.

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Onboarding Strategies to Make a Lasting Impression

Connie Sisco and Bindu Gupta, ICF Next , Phaedon | October 17 2022

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding.

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What is Zero-party Data and Why Will it Become so Important?

The Comarch Team , Comarch | October 17 2022

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically.

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Shareholder Rewards Come in a Variety of Forms and from Many of Your Favorite Companies

Chris Tromp, Tiicker , Tiicker | October 14 2022

Shareholder rewards or shareholder perks are benefits, you, as a retail investor can earn for holding shares of a company. Shareholder rewards should not be confused with dividends. Instead, they are.

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What is the Difference Between Zero Party Data and First Party Data and Why it Matters

Jordan Ben, Vesta | October 14 2022

Few people associate the word “party” with data, but for marketers, it’s all we can talk about these days. Data is critical in ensuring we can be effective at.

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Spotlight: Client Loyalty Programs

Brittney Zelniker, Clutch , Clutch | October 13 2022

Want to know what makes a Loyalty Program unique? Our clients have lots of answers to that question. Check out some program highlights below! RetailBurton        Burton.

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The New Consumer Loyalty Landscape: Transcending Consumer Expectations

Bobby Stephens, Deloitte , Deloitte | October 13 2022

Insights on building today’s leading loyalty programsCustomers have higher expectations than ever and companies must deliver more to earn and build loyalty. Our research provides insight into.

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4 Perks Loyalty Programs Provide For Lotteries

Kimberly Lyons, Brandmovers , Brandmovers | October 12 2022

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty programs for their player bases. Loyalty programs.

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How Are You Going to Deliver Your Crypto Strategy?

The Bakkt Team , Bakkt | October 12 2022

Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.

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