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Supplier-Contributed Blogs

Mission: Loyalty – The Trailer Is Here…

Jessica Mizerak, Antavo , Antavo | October 30 2022

Hello, I’m Secret Agent Jess… but you can just call me Jess. I joined Antavo back in 2016 and have been writing about loyalty for a long time. I’ve even been in a few videos!.

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From the Mailbag: 'How Many TiiCKER Perks can I Redeem?'

Robert Kirkbride, Tiicker , Tiicker | October 30 2022

When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team thought it would be worthwhile to dig into our mailbag and answer some common questions.

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Why an Integrated Strategy is Key to Moments Marketing

The Group FiO Team , Group FiO | October 28 2022

Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by.

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The Ultimate Loyalty Rewards Handbook

Barbara Kekes-Szabo, Antavo , Antavo | October 27 2022

Coming up with loyalty rewards for your membership program is such an exciting time for your company. All the brainstorming, all the crazy ideas! It really brings out your team’s creativity.

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From the Mailbag: 'Help! What Kind of Perk Should My Public Company Offer?'

Robert Kirkbride, Tiicker , Tiicker | October 26 2022

When retail investors discover TiiCKER, some have questions about how stock perks work. So the editorial team periodically digs into our mailbag to answer some common questions about TiiCKER. We want.

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3 Ways to Refresh Your Loyalty Strategy

The SessionM Team , Mastercard | October 25 2022

Most brands understand the value of loyalty, but few get it right. Generic loyalty tactics are costly and fail to attract customers. Retaining loyal customers is critical as attracting new ones.

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Human Experience: At The Heart of Learning, Living, Connecting, and Business Loyalty

Ashley Reichheld, Deloitte , Deloitte | October 25 2022

The shifting landscape of consumer trends in travel and hospitalityAs organizations make progress on delivering better customer experience, workforce experience, and partnership experience, leaders.

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Planet BrewDog: Boosting Purchase Frequency by 400%

Tamas Oszi, Antavo , Antavo | October 24 2022

Aligning with the customers’ values and supporting ESG causes is one of the hallmarks of a next-gen emotional loyalty program. But how can a reward program meaningfully contribute to a.

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The Ultimate Challenger Brand Wins With Community Powered Marketing: How Sir Kensington’s Did It

Cathy Courtney, Vesta | October 21 2022

When you think of challenger brands, what comes to mind? A nimble David standing up to a legacy Goliath with towering name recognition and budget for days. Now imagine that you are a David battling.

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How to Build Brand Loyalty With Buzz-Making Loyalty Programs

Tamas Oszi, Antavo , Antavo | October 21 2022

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants.

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How to Measure Customer Loyalty Program ROI

The Brierley Team , Capillary Technologies | October 20 2022

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and.

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Customer Segmentation Models to Improve the Performance of Loyalty Marketing Campaigns

Paula Sierra Martinez, Comarch , Comarch | October 20 2022

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels.

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