Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

“Big L” vs. “Little L” Loyalty

The Kobie Marketing Team , Kobie Marketing | December 05 2022

Kobie CMO, Bobby Greenberg, was recently interviewed on Demandbase’s podcast, “Sunny Side Up” Episode 342, to discuss how marketers can measure “Big L” and “Little.

Loyalty / Rewards Programs

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Jessica Mizerak, Antavo , Antavo | December 02 2022

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they.

Loyalty / Rewards Programs

Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

Brittani Johnson, Iris Powered by Generali | December 01 2022

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey.

Technology

Want to Keep Your Customers? 7 Tips to Boost Customer Retention

The Group FiO Team | November 30 2022

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on.

Customer Engagement

Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

Technology

7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

Customer Engagement

The Rewarding State of Travel: What Loyalty Program Members are Looking For

The Arrivia Team , Arrivia | November 23 2022

Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.But in our recent survey of members of a travel rewards.

Loyalty / Rewards Programs

Contextual 2.0: Why Geo-Contextual, Real-Time Marketing is the New Tech Tool Must Have

The Group FiO Team , Group FiO | November 22 2022

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word.

Technology

How Competitive Cruise Prices Can Help Bolster Loyalty Programs

Mark Wilson, Arrivia , Arrivia | November 21 2022

While cruises have always been an excellent bang-for-your-buck travel option, they are particularly attractive and valuable for vacationers in the current economic environment. According to the CEO.

Loyalty / Rewards Programs

Mission: Loyalty – 14 Innovative Loyalty Program Ideas to Stand Out

Jessica Mizerak, Antavo , Antavo | November 18 2022

If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first.

Using In-The-Moment Marketing This Holiday Season

The Group FiO Team , Group FiO | November 17 2022

It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black.

Technology

The Importance of Protection: Travel Insurance in The Post-Pandemic Era

The Arrivia Team , Arrivia | November 16 2022

As seasonal trends and demand patterns in the travel market begin to take a more familiar shape after three years of being dominated by the pandemic’s influence, we can see which aspects of.

Technology

Displaying results 733-744 (of 2491)

|< < 58 - 59 - 60 - 61 - 62 - 63 - 64 - 65 - 66 - 67 > >|