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Supplier-Contributed Blogs

SMS or Email Marketing: Which One Is Best for Your Business?

The Baesman Team , Baesman | January 26 2023

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email.

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Accelerating Loyalty Value to Drive Engagement and ROI

The Bakkt Team , Bakkt | January 25 2023

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating.

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Facial Recognition & Loyalty Programs: The Next Step in Customer Engagement

The Brierley Team , Capillary Technologies | January 24 2023

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science.

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Mission: Loyalty — Increase Engagement and Reduce Dormancy in Your Loyalty Program

Jessica Mizerak, Antavo , Antavo | January 23 2023

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes.

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5 Must-Haves to Look for in a Loyalty Platform Provider

The Baesman Team , Baesman | January 20 2023

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them.

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A Guide to Promotion Types

Cara Panosian, Brandmovers , Brandmovers | January 19 2023

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three.

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A Simple Guide to Loyalty Programs in Retail

The Comarch Team , Comarch | January 18 2023

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be .

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Building Loyalty In A Recession

The Cheetah Digital Team , Marigold Engage + by Marigold | January 17 2023

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and.

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Driving B2B Loyalty: Cultivating Emotional Loyalty in Business

The Brierley Team , Capillary Technologies | January 16 2023

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and.

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Integrating a Headless Loyalty Program: Technology Explained

Tamas Oszi, Antavo , Antavo | January 13 2023

Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants.

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How Innovative Loyalty Reward Strategies Can Boost Your Loyalty Program

The Bakkt Team , Bakkt | January 12 2023

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.

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Smarter Incentives #2 - Feeling Like Your B2B Incentive Program has Stalled? This Could be the Issue

Kimberly Lyons, Brandmovers , Brandmovers | January 11 2023

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and achieving objectives is their top priority..

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