/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

Loyalty and CRM: Better Together

Brenna Hodge, The Lacek Group , The Lacek Group | July 13 2023

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized.

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Leveraging Customer Loyalty in Times of Economic Uncertainty

The Baesman Team , Baesman | July 12 2023

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and.

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3 Best Practices For Mastering Customer Experience Transformation

Anne Catherine Feeney, Kristi Boesen, and Bindu Gupta, ICF Next , Phaedon | July 11 2023

What is customer experience transformation?Customer experience transformation, or CXT, works to align your organization’s values, structures, operations, technology, and culture to obsessively.

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How to Use Loyalty Data in a Cookieless Future

Sam Panzer, Talon.One , Talon.One | July 10 2023

Since the mid-90s, cookies have been the defacto way for brands to target and deliver online advertising - allowing marketers to track users across websites, build consumer profiles, and use them.

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In the Grand Schema: Leveraging New Email Features

Jared Jones, The Lacek Group , The Lacek Group | July 07 2023

In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to understand the information that is being shown. While this post only delves into.

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The Path to Loyal Customers: Email & SMS Marketing for Success

The Baesman Team , Baesman | July 06 2023

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working.

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To Connect With Consumers, Be Prepared to Do More With Less

Becca Brown, ICF Next , Phaedon | July 05 2023

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right.

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A Guide to Loyalty & Rewards for Grocers & Retailers

The Comarch Team , Comarch | July 03 2023

LOYALTY & REWARDS for GROCERS & RETAILERSDid you know that over the past three years, the Grocery Retail industry has experienced unprecedented uncertainty? From.

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Pop-Up Messaging: A Guide to Captivating Audiences

Jenna Galletti, Jebbit , Jebbit | June 30 2023

As a savvy marketer, you understand the importance of grabbing your audience's attention and delivering your message effectively. In the fast-paced digital world, pop-up messaging has emerged as.

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How Brands Can Leverage Nostalgia Without Living in The Past

Tim Barlow, ICF Next , Phaedon | June 29 2023

The past has a persistent magnetism, playing on a sense of comfort that brands often leverage as a shortcut to emotionally resonate with consumers. Nostalgia marketing is everywhere—from Pepsi.

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The Future of Loyalty: Metaverse, AI, and Post-Pandemic Challenges

The Comarch Team , Comarch | June 28 2023

The last few years have revolutionized our perception of customer relations. With the lingering effects of the Covid-19 pandemic and the looming threat of recession, we are now re.

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Strategic Stored Value

Kate Atty, Clutch , Clutch | June 27 2023

Drive marketing strategy with a better stored value solutionStored value programs – including gift cards, loyalty points, and merchandise credits – are a critical part of a comprehensive.

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