Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Data-Privacy Compliance

Wanda Kauffman, The Lacek Group , The Lacek Group | July 25 2023

If you read the first installment of this series, you know that modern privacy regulations now cover the personal data of 65% of the global population, up from just 10% in 2010. Additional U.S.

How to Do Loyalty and Rewards Without Discounts

Sam Panzer, Talon.One , Talon.One | July 24 2023

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty.

Loyalty / Rewards Programs

The Power of Customer Relationship Marketing

Jenna Galletti, Jebbit , Jebbit | July 21 2023

In a world where customer loyalty scores big, businesses recognize that customers aren’t loyal by default. Companies must earn loyalty – and step one is to respect the customer. This.

CRM (Customer Relationship)

AI in the Retail Industry – What Will the Future Bring?

The Comarch Team , Comarch | July 20 2023

Regardless of what technology the future brings, it is clear that Artificial Intelligence is already automating much of our work. In the long term, AI's contribution.

Technology

Influencer Currency: Authenticity

Maeghen Krueger, The Lacek Group , The Lacek Group | July 19 2023

If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear, and, most importantly, what to buy. Often perceived as more trustworthy.

Loyalty / Rewards Programs

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

The Baesman Team , Baesman | July 18 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave of.

Loyalty / Rewards Programs

4 Ways to Ensure Your Program Is Generating Revenue

Cara Panosian, Brandmovers , Brandmovers | July 17 2023

After you go through the whole process of getting approval to launch a loyalty program and then putting in the work to launch one, the last thing you want is to not see an increase in revenue.

Loyalty / Rewards Programs

The Power of Customer Data Collection

Jenna Galletti, Jebbit , Jebbit | July 14 2023

In the digital age, data has become a prized asset for businesses. By collecting and analyzing customer data, companies gain valuable insights that inform their marketing strategies, enhance customer.

Data Analytics

Loyalty and CRM: Better Together

Brenna Hodge, The Lacek Group , The Lacek Group | July 13 2023

Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized.

Leveraging Customer Loyalty in Times of Economic Uncertainty

The Baesman Team , Baesman | July 12 2023

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and.

3 Best Practices For Mastering Customer Experience Transformation

Anne Catherine Feeney, Kristi Boesen, and Bindu Gupta, ICF Next , Phaedon | July 11 2023

What is customer experience transformation?Customer experience transformation, or CXT, works to align your organization’s values, structures, operations, technology, and culture to obsessively.

CX (Customer Experience)

How to Use Loyalty Data in a Cookieless Future

Sam Panzer, Talon.One , Talon.One | July 10 2023

Since the mid-90s, cookies have been the defacto way for brands to target and deliver online advertising - allowing marketers to track users across websites, build consumer profiles, and use them.

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