Supplier-Contributed Blogs

5 Actions Brands Can Take to Unlock Customer Loyalty

Nate Thompson and Connie Sisco, ICF Next , Phaedon | August 10 2023

Customer loyalty is a crucial factor to achieve long-term success for any business. Loyal customers are more likely to make repeat purchases, refer friends and family, and even defend your brand.

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The Power of a Turnkey Platform for CRM, Customer Analytics, and SMS: Best Practices for Business.

The Group FiO Team , Group FiO | August 09 2023

Based on the evolving business landscape, staying competitive requires organizations to leverage innovative technologies that enhance customer interactions and streamline operations. A turnkey.

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Your Checklist for Creating Moments of Magic in Retail

The Comarch Team , Comarch | August 08 2023

“We’ve been living on tribal knowledge for a long time” – Bill Hanifin We recently hosted a webinar on how to implement psychological principles.

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The Birthday Email Campaign: Using Customer Data to Deliver Engaging Experiences That Drive Loyalty

The Bounteous Team , Bounteous | August 07 2023

It's your birthday, let's celebrate!When you think of your birthday, some of you will think of your childhood or a lavishly frosted cake with candles on it. The day conjures up images of.

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3 Ways CMOs Can Boost Customer Retention

Kimberly Lyons, Brandmovers , Brandmovers | August 04 2023

For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty and trust with them. As businesses become more.

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What is Loyalty Marketing?

The Baesman Team , Baesman | August 03 2023

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a.

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Emotional Loyalty: Evolving Your Approach To Brand Love

The Bounteous Team , Bounteous | August 02 2023

It’s a cycle we all know well. Driven by the misnomer that brand loyalty comes from getting the most impressive reward, the biggest discount, the “best deal,” brand after brand has.

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AI and Other Emerging Tech Offer New Paths to Loyalty

Claire Cilip, The Lacek Group , The Lacek Group | August 01 2023

In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business success. To quantify the significance of this pursuit, acquiring a.

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Revolutionizing Travel Experiences: Gen Z and Millennials Embrace Loyalty Programs

Katie Berndt, ICF Next , Phaedon | July 31 2023

Some prognosticators say loyalty is dead with younger generations, but the data tells a different story. Results from a recent eMarketer survey demonstrate the opposite with millennials.

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Elevate Customer Experiences With Real-Time Personalization

Jenna Galletti, Jebbit , Jebbit | July 28 2023

Did you know that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations? That’s right, personalization is not a nice-to-have feature.

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What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

The Baesman Team , Baesman | July 27 2023

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.Retail customer.

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One Key Factor to Consider When Picking a Loyalty Program Provider

Cara Panosian, Brandmovers , Brandmovers | July 26 2023

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your program in-house, and another is to partner.

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