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Supplier-Contributed Blogs

Why Gift Cards are still a viable strategy for acquisition and retention

The Clutch Team , Clutch | January 18 2024

Gift Cards serve as powerful tools that can significantly impact customer acquisition and retention strategies. This article explores the multifaceted benefits of leveraging gift cards, highlighting.

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Trust and transparency: Mastering data privacy in loyalty and promotional strategies

Mohammadreza Javanian, Talon.One , Talon.One | January 17 2024

As consumers increasingly welcome personalized offers and rewards, their privacy concerns are also on the rise. Notably, 85% of consumers say that knowing a company’s data protection policies.

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Top 15 Customer Loyalty Trends to Follow in 2024

The Comarch Team , Comarch | January 11 2024

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for.

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Top 10 Customer Loyalty Trends for 2024

Capillary Marcomm , Capillary Technologies | January 05 2024

Customer loyalty management is evolving rapidly in the age of AI, we take a look at some key trends shaping the industry in 2024.This is list is curated by- Anjali Pillai, Trevor Antley, Megan.

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Driving Growth and Engagement: The Power of Loyalty Reward Strategy

The Comarch Team , Comarch | January 04 2024

In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge..

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Holiday Shopping 2023: Leveraging Loyalty Marketing for Success

The Kobie Marketing Team , Kobie Marketing | January 03 2024

The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create.

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Will your Loyalty Program Pay Off?

Chris Veerkamp, The Lacek Group , The Lacek Group | December 26 2023

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from.

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Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | December 21 2023

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to.

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Enhancing Brand Loyalty Through Customer Lifecycle Management

The Comarch Team , Comarch | December 20 2023

You caught your target customer’s attention and convinced them to buy your product.  Now what? One purchase is not enough to build a long-lasting relationship.

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To Tier or Not to Tier?

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | December 19 2023

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this.

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Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital - Marigold Engage + by Marigold , Marigold Engage + by Marigold | December 18 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

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How to Add Direct Mail Marketing to Your Multichannel Strategy

The Baesman Team , Baesman | December 15 2023

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective.

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