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Supplier-Contributed Blogs

What is Customer Loyalty? Your Ultimate Guide to Success in 2023

The Comarch Team , Comarch | September 14 2023

The meaning of customer loyalty is changing in 2023Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the.

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Guarding the Gateway: AI’s Role in Detecting Loyalty Program Fraud

The Clutch Team , Clutch | September 13 2023

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them.

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Winning Loyalty Strategies: Fluid Loyalty – To Stem the Tide of Fluid Loyalty, a Flawless Digital.

Laura Hewitt, Capillary Tech , Capillary Technologies | September 12 2023

While the transformation from the brick-and-mortar to the digital and omnichannel customer experience has been continuing for the past decade, the 2020 COVID pandemic greatly accelerated the shift.

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7 Signs Your Loyalty Program May Be Due For a Revamp

The Baesman Team , Baesman | September 11 2023

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and.

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Level Up: Discover the 10 Different Types of Loyalty Programs

The Comarch Team , Comarch | September 08 2023

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences. .

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Personalization Drives Devotion

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | September 07 2023

Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member recognition—typically a combination of communication, offers, rewards and.

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Using Customization for Point of Purchase Displays that POP

The Baesman Team , Baesman | September 06 2023

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and.

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Unlocking the Power of Timing: Real-Time Send Time Optimization for Email Marketing

The Clutch Team , Clutch | September 05 2023

In the vast ocean of digital communication, the importance of timing cannot be understated. The difference between a clicked email and one that sinks to the murky depths of the trash folder can often.

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Why Hyper personalization Needs to Be The Cornerstone of Your Successful Loyalty Program

The Group FiO Team , Group FiO | September 01 2023

In an era where consumers are inundated with choices and their attention spans are fleeting at best, businesses face an uphill battle in cultivating customer loyalty. Traditional loyalty programs.

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Promotions 2.0 - How to Create More Effective Promotional Campaigns

Kimberly Lyons, Brandmovers , Brandmovers | August 31 2023

Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to the internet and social media, brand can easily.

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Everything You Need to Know About Personalized Direct Mail Solutions

Rachel Iannarino, Baesman , Baesman | August 30 2023

Direct mail is back!Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main.

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Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | August 29 2023

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

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