Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Data-Driven Companies Perform Better by Almost Every Metric — And Get More Out of AI

Candra McRae, Salesforce , Salesforce | November 03 2023

Behind the dataMost business leaders say data is critical to decision-making, but a new global survey of 10,000 of them reveals a different story.67% of leaders are not using data for.

Technology

Winning Back the Wandering: AI and Machine Learning in Combating Customer Churn

The Clutch Team , Clutch | November 02 2023

‍The stakes are high in today’s competitive market. Brands not only have to acquire customers but also make heroic efforts to keep them. The dreaded 'churn' not only results in a.

Technology

A Marketer’s Guide to Rebooting Your Loyalty Program

The Mastercard Team , Mastercard | November 01 2023

IntroductionGeneric, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes.

Loyalty / Rewards Programs

Unlocking Profitable Growth: The Future of Retail Marketing Solutions with Customer Analytics

The Group FiO Team , Group FiO | October 31 2023

Introduction:In the ever-shifting retail landscape, consistent growth and profitability are elusive aspirations. Retailers grapple with multifaceted challenges, from rapidly changing consumer tastes.

What Does a Cookie-less World Mean to a Loyalty Marketer?

Anjali Pillai, Capillary Tech , Capillary Technologies | October 30 2023

The one thing that every marketer relies on is data. It is this data that helps them reach the right audience and enhance the overall user experience. However, some significant changes are on its way.

6 Strategies to Enhance Customer Loyalty with Data

The Brierley Team , Capillary Technologies | October 27 2023

Data is more than just a buzzword — it's a crucial asset that drives customer loyalty and helps brands accomplish their long-term goals. Brands can use data to better understand their.

Loyalty / Rewards Programs

Women In Tech: Data v. Creative—False Divide?

The Lacek Group Team , The Lacek Group | October 26 2023

Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some of the ideas percolating in our field.OUR PANELISTS Five.

Technology

How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program

Kimberly Lyons, Brandmovers , Brandmovers | October 25 2023

In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and software used by a company. An integrated.

Loyalty / Rewards Programs

Zero-party Data and How It’s Personalizing the Customer Loyalty Experience

Katherine Boulware, Capillary Tech , Capillary Technologies | October 24 2023

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and.

Loyalty / Rewards Programs

Instant Win Gamification: The Psychology Behind It & How It Influences Consumers

The Cataboom Team , CataBoom | October 23 2023

A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal. To do so, brands must.

Gamification

5 Tips to Build Better Loyalty Campaigns Using Data Segmentation

Cara Panosian, Brandmovers , Brandmovers | October 20 2023

Utilizing data segmentation to boost your marketing campaigns is key to standing out amongst your competitors and targeting your customers accurately. The benefit of joining data segmentation with.

Loyalty / Rewards Programs

Autumn Marketing Makeover: Maximizing Your Fall Direct Mail Strategy

The Baesman Team , Baesman | October 19 2023

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to.

Digital / Direct Marketing

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