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Supplier-Contributed Blogs

The ROI of Customer Loyalty: How Do Loyalty Programs Make Money?

The Comarch Team , Comarch | June 19 2024

Unlocking the full potential of a loyalty program can be a transformative strategy for improving your company's financial performance. Beyond simply rewarding repeat business,.

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Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

Gaelle Ouggourni, Talon.One , Talon.One | June 18 2024

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds.

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CPG Customer Loyalty: Strategies & Best Practices

Trevor Antley, Brierley – Capillary , Capillary Technologies | June 17 2024

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding.

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Generational Marketing: How to Target Millennials, Gen Z, and Other Cohorts

The Comarch Team , Comarch | June 14 2024

There is a reason why the generational offer is one of the most important trends in loyalty marketing for the year 2024. When it comes to defining your.

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Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

Emeline Berlind, Talon.One , Talon.One | June 13 2024

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about.

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Boost Member Engagement and Revenue with Strategic Loyalty Partnerships

The Kobie Marketing Team , Kobie Marketing | June 12 2024

Is Your Loyalty Program Missing Out? Partnerships Are the Key to SuccessIn today’s competitive market, loyalty programs are essential, but many fail to engage customers or deliver real value.

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Top 5 learnings from INCENTIVIZE 2024 by Talon.One

The Talon.One Team , Talon.One, Talon.One | June 10 2024

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of.

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The Evolution of Customer Loyalty: Driving Brand Affinity without Points

Ellen Green and Kristen Schrenkeisen | Bounteous , Bounteous | May 13 2024

We get asked all the time, “Are loyalty and points synonymous?” And while points have become the loyalty standard—customers know what they are, they are simple and easy to.

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Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond

The Baesman Team , Baesman | May 10 2024

In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your.

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Green Loyalty Programs: How to Drive Sustainable Customer Engagement?

The Comarch Team | April 29 2024

To operate and grow, a business should be honest and make sustainable choices. It should also share the same values as its customers, not just in statements but in .

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How to Create Customer Profiles for More Personalized Marketing

The Baesman Team , Baesman | April 25 2024

Are you struggling to connect with your target audience on a personal level? In today's marketing landscape, personalization is no longer just a buzzword—it's a necessity. According to.

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What if AI Was the Key to a Personalized Digital Experience?

David A. Hamel, nventive , nventive | April 24 2024

If your loyalty app isn’t hitting its targets or generating the desired engagement, it might be time to consider integrating personalized thresholds, customized rewards, or predictive offers.

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