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Supplier-Contributed Blogs

The Loyalty Iceberg Part 2: Understand Me

The Clutch Team , Clutch | November 21 2023

Part 2: Understand Me In our second installment of our thought leadership series, Loyalty Iceberg: Creating Human-Centered Experiences, Clutch turns to the second element of customer expectations.

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Challenges and Solutions in Retail Customer Analytics

The Group FiO Team , Group FiO | November 20 2023

In today’s data-driven retail environment, customer analytics is the linchpin for decision-making, strategy formulation, and customer engagement. By providing insights into purchasing behaviors.

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Influencer Marketing: Elevating Brand Reach through the Right Partnerships

Maeghen Krueger and Rachel Klaven, The Lacek Group , The Lacek Group | November 17 2023

In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok.

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Beyond The Hype: All You Need to Know About Web3, NFTs and Loyalty Programs

Mohammadreza Javanian, Talon.One , Talon.One | November 16 2023

The Web3 space has recently weathered its fair share of turbulence. With headlines highlighting plunges in NFT trading volume—dropping 41% in the second quarter of 2023— the market has.

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The Loyalty Iceberg: Creating Human-Centered Experiences

The Clutch Team , Clutch | November 15 2023

For a long time, customer loyalty focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In.

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Holiday Marketing Trends in 2023: Strategies to Elevate Your Brand

The Baesman Team , Baesman | November 14 2023

The holiday season is not just a time for festive cheer; it's also a prime opportunity for brands to boost their sales and connect with their customers. As brands gear up for a season marked by.

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Mastering Retail: The Power of Customer Analytics

The Group FiO Team , Group FiO | November 13 2023

Introduction:In the constantly evolving realm of retail, one tool is proving to be a game-changer: Customer Analytics. As the bridge between raw data and actionable insights, customer analytics is.

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GAME ON: Leveraging Game Mechanics to Enhance Engagement and Harness Zero-Party Data

The Kobie Marketing Team , Kobie Marketing | November 10 2023

Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to.

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Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Wendy Batchelder, Salesforce , Salesforce | November 09 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise?  We.

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3 Trends That Will Shape Travel Loyalty Programs

Bruce Lahood, Mastercard , Mastercard | November 08 2023

The rebounding of the leisure traveler and the emergence of the blended traveler – those who build a vacation into their business trips – has shifted the balance of demand in the travel.

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5 Customer Engagement Strategies to Boost Your Brand

The Brierley - Capillary Team , Capillary Technologies | November 07 2023

Customer engagement strategies are an essential part of creating a positive customer experience, increasing brand loyalty, and generating repeat revenue. At Brierley, our customer engagement.

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Why You Need HyperPersonalization to Understand Your Customer

The Group FiO Team , Group FiO | November 06 2023

Today’s consumers expect personalized experiences that cater to their unique preferences and needs. To meet these demands, companies are turning to hyper-personalization, a cutting-edge.

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