Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Driving Growth and Engagement: The Power of Loyalty Reward Strategy

The Comarch Team , Comarch | January 04 2024

In today's business world, competition is even tougher than ever before. Building customer loyalty is certainly one of the most important ways to gain a competitive edge..

Holiday Shopping 2023: Leveraging Loyalty Marketing for Success

The Kobie Marketing Team , Kobie Marketing | January 03 2024

The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create.

Loyalty / Rewards Programs

Will your Loyalty Program Pay Off?

Chris Veerkamp, The Lacek Group , The Lacek Group | December 26 2023

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from.

Loyalty / Rewards Programs

Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | December 21 2023

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to.

Enhancing Brand Loyalty Through Customer Lifecycle Management

The Comarch Team , Comarch | December 20 2023

You caught your target customer’s attention and convinced them to buy your product. Now what? One purchase is not enough to build a long-lasting relationship.

Loyalty / Rewards Programs

To Tier or Not to Tier?

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | December 19 2023

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this.

Personalization

Marketers Say: Owned Channels + Loyalty Will Help Them Through The Recession

Trent Lanning, Cheetah Digital - Marigold Engage + by Marigold , Marigold Engage + by Marigold | December 18 2023

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the.

Loyalty / Rewards Programs

How to Add Direct Mail Marketing to Your Multichannel Strategy

The Baesman Team , Baesman | December 15 2023

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective.

Digital / Direct Marketing

The Evolution of Retail: Embracing Advanced Digital Receipt Solutions

The Group FiO Team , Group FiO | December 14 2023

Introduction:The retail landscape is continuously evolving, and one of the most significant advancements in recent years is the adoption of advanced digital receipt solutions. Seamlessly integrating.

Technology

Restaurant’s Secret Sauce: Data

The Clutch Team , Clutch | December 13 2023

In today’s world, it sometimes takes more than a perfect dining experience to bring a customer back in the door. With a plethora of dining options at their fingertips, restaurant-goers are.

Data Analytics

Clean Up On Aisle 3: A Guide To Grocery Loyalty Programs

The Comarch Team , Comarch | December 12 2023

Inflation has caused a massive rift in consumer behavior, prompting grocers and supermarkets worldwide to consider the implications of rising prices on grocery store loyalty..

Loyalty / Rewards Programs

Holiday Loyalty Marketing: Strategies for Success

Trevor Antley, Brierley – Capillary , Capillary Technologies | December 11 2023

Loyalty marketing and loyalty programs are critical during the holiday season, especially for retailers but also for businesses across verticals. Christmas and the winter holidays are.

Loyalty / Rewards Programs

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