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Supplier-Contributed Blogs

How To Create Standout Loyalty Programs

Kelli Hobbs, Valuedynamx , Valuedynamx | October 09 2024

Consumers know what they want from their loyalty programs. They’re also willing to shop around to find the capabilities and features they prefer, but many struggle to find attractive incentives.

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5 Best Practices to Build Profitable Promotions

The Talon.One Team , Talon.One | September 27 2024

Do promotions seem like a cost sink for your business? You’re not alone. Many companies waste money on poorly executed promotion strategies. In contrast, successful marketing teams recognize.

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A+ Tips for Back to School Success

The Wunderkind Team , Wunderkind | September 25 2024

Summer is just getting started but savvy marketers know the back-to-school season is just around the corner and presents a prime opportunity for retailers to drive sales and engage with eager.

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Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program

The Talon.One Team , Talon.One | September 19 2024

In this new blog series, "Loyalty Leader", Talon.One looks under the hood of some of the world’s best-loved loyalty programs and promotions.   Each article focuses on how.

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Your Ultimate Guide to Winning Black Friday & Cyber Monday

The Wunderkind Team , Wunderkind | September 09 2024

The holiday shopping season is quickly approaching, and as an ecommerce or retail marketer, now is the time to start preparing your strategies to maximize revenue. With the 2023 Black Friday and.

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From Points to Experiences: Redefining Customer Loyalty in the Hotel Industry Through Experiential.

Anjali Pillai, Capillary Technologies , Capillary Technologies | August 30 2024

A loyal guest redeems their points for an extra night’s stay at your hotel. Sounds great, right? But wait—your competitor offers the same deal. So, how do you stand out? Enter.

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Overcoming Barriers to GenAI Adoption

Richard Flores, Ansira , Ansira | August 29 2024

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements.

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Wunderkind’s Perspective on Google's Decision to Keep Third-Party Cookies

The Wunderkind Team , Wunderkind | August 28 2024

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what.

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The Latest Thinking on Partner Marketing and How to Enable Partners for Success

Karlyn Bentley, Ansira , Ansira | August 21 2024

As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a.

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Why Identity Resolution is the New Tool in Travel Marketing

Anjali Augustine, Wunderkind , Wunderkind | August 20 2024

Sue cannot believe her luck. She just found a last-minute flight to Costa Rica and it’s time to book her hotel. There’s only three days before departure. Sue starts browsing hotels and.

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Target’s Black Friday playbook: Promotion tactics & takeaways

The Talon.One Team , Talon.One | August 19 2024

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the.

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The Loyalty “Check Engine Light”: Understanding Program Health and Member Disengagement

The Kobie Marketing Team , Kobie Marketing | August 16 2024

In today’s competitive market, maintaining the health of your loyalty program is crucial for sustaining customer engagement and brand loyalty. Kobie’s 2024 Consumer Research .

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