Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Emotional Loyalty: What’s Data Got to Do With It?

Mary Carter, Kristi Boesen, Phaedon , Phaedon | December 18 2024

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity. At Phaedon, we call this the.

Loyalty / Rewards Programs

Designing Fraud-Proof Loyalty Programs: Integrating Security Without Compromising Experience

Trevor Clarke, Bond Brand Loyalty , Bond Brand Loyalty | December 17 2024

Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are.

Loyalty / Rewards Programs

Loyalty Features: Advanced Loyalty Strategies for the Modern Customer

Bharat Menon, Capillary , Capillary Technologies | December 16 2024

Today’s loyalty landscape is vastly dynamic, teeming with shifting consumer preferences, fierce competition, and a dynamic market. At the heart of what makes a loyalty program genuinely.

Loyalty / Rewards Programs

Optimize Loyalty Fraud Prevention to Improve Member Experiences

Mark Halterman, Lauren Sutherland, Phaedon , Phaedon | December 13 2024

Fraud, including loyalty fraud, can negatively impact consumer trust Fraud comes in many forms—cyberattacks, fake or stolen identities and payments—all of which.

Loyalty / Rewards Programs

Harnessing Salesforce Journey Builder for Dining Loyalty Success

Courtney Hofbauer, Salesforce , Bounteous | December 12 2024

Creating a successful loyalty journey for dining patrons requires a strategic approach that can set your business up for long-term success. A well-designed loyalty program encourages repeat visits.

Loyalty / Rewards Programs

Sustainable Loyalty: Integrating Environmental Responsibility into Customer Engagement

The Phaedon Team , Phaedon | December 11 2024

In today’s world, sustainability is not just a buzzword; it’s a movement reshaping how businesses operate and engage with their customers. As consumers become more environmentally.

Loyalty / Rewards Programs

Using AI and Predictive Analytics to Elevate Your Holiday Campaigns

The Baesman Team , Baesman | December 10 2024

As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating.

GenAI: Unlocking Customer Obsession and Deeper Emotional Loyalty

Emily Merkle and Nate Thompson, Phaedon , Phaedon | December 09 2024

In today’s competitive landscape, brands are constantly seeking innovative ways to foster deeper emotional connections with their customers. Enter GenAI—a game-changing technology.

Artificial Intelligence

GenAI Journey: Crafting an Effective Measurement Plan

Emily Merkle, Phaedon , Phaedon | December 05 2024

Establishing a well-designed measurement plan for GenAI implementation is not just a good practice; it’s a critical step in ensuring the success and value of your AI initiatives and.

Artificial Intelligence

Should Companies Bet on Travel Credit Cards to Boost Brand Loyalty Amid Rising Costs?

Lars Parmekar, Capillary , Capillary Technologies | December 04 2024

Who doesn’t love a great trip? Travel credit cards have become essential companions for frequent travelers, providing rewards, perks, and exclusive benefits that elevate the travel.

Loyalty / Rewards Programs

GenAI Journey: The GenAI Implementation Pyramid

Nate Thompson and Buddy Norton, Phaedon , Phaedon | December 03 2024

As we stand on the cusp of a new technological era, generative AI is a transformative force, reshaping industries and redefining the boundaries of innovation. The time to harness this power is now.

State of Status: The Power of Tiers in Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | December 02 2024

Tiers and status structures have long been a staple in loyalty programs, tapping into the human need for achievement and recognition. Kobie’s 2024 Consumer Research Report explores.

Loyalty / Rewards Programs

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