Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

CPG Loyalty Programs: Create the Right Engagement for Your Brand

Alexis Kvamme, Capillary Technologies , Capillary Technologies | July 01 2024

CPG loyalty programs are a powerful tool for brands to connect with consumers and gain valuable insights. This article explores several CPG-oriented consumer engagement strategies, including using QR.

The Price Tag and Payoff of Loyalty

Nina Rose, The Lacek Group , The Lacek Group | June 28 2024

Loyalty programs build customer devotion and provide brands an array of financial benefits including incremental sales, increased customer retention, and lucrative partnership opportunities. In fact,.

Loyalty / Rewards Programs

How to Use Email Marketing to Boost Customer Engagement

The Baesman Team , Baesman | June 24 2024

Email marketing remains important for marketers in today's digital world. It allows them to connect with their audience in a meaningful way. Email marketing continues to offer unparalleled.

What Apple’s expanded Reward Redemption options mean for Loyalty

The Kobie Marketing Team , Kobie Marketing | June 21 2024

With the release of iOS 18, Apple Pay users will be able to view and redeem rewards from eligible credit or debit cards when checking out online and in-app checkouts. Initially.

Loyalty / Rewards Programs

The Gamification Engine: Gamify customer interactions into rewarding challenges

Jorge Rodriguez-Ramos, Talon.One , Talon.One | June 20 2024

Talon.One is excited to announce the launch of their Gamification Engine - the only out-of-the-box solution on the market to build a huge variety of automated gamification mechanisms at scale. The.

The ROI of Customer Loyalty: How Do Loyalty Programs Make Money?

The Comarch Team , Comarch | June 19 2024

Unlocking the full potential of a loyalty program can be a transformative strategy for improving your company's financial performance. Beyond simply rewarding repeat business,.

Loyalty / Rewards Programs

Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

Gaelle Ouggourni, Talon.One , Talon.One | June 18 2024

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds.

CPG Customer Loyalty: Strategies & Best Practices

Trevor Antley, Brierley – Capillary , Capillary Technologies | June 17 2024

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding.

Loyalty / Rewards Programs

Generational Marketing: How to Target Millennials, Gen Z, and Other Cohorts

The Comarch Team , Comarch | June 14 2024

There is a reason why the generational offer is one of the most important trends in loyalty marketing for the year 2024. When it comes to defining your.

Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

Emeline Berlind, Talon.One , Talon.One | June 13 2024

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about.

Loyalty / Rewards Programs

Boost Member Engagement and Revenue with Strategic Loyalty Partnerships

The Kobie Marketing Team , Kobie Marketing | June 12 2024

Is Your Loyalty Program Missing Out? Partnerships Are the Key to SuccessIn today’s competitive market, loyalty programs are essential, but many fail to engage customers or deliver real value.

Top 5 learnings from INCENTIVIZE 2024 by Talon.One

The Talon.One Team , Talon.One, Talon.One | June 10 2024

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of.

Technology

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