Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Loyalty Trends for 2025: What Growing DTC Brands Need to Know

The Baesman Team , Baesman | January 27 2025

As we step into 2025, customer loyalty continues to evolve in response to shifting consumer behaviors, technological advancements, and increasing competition. For growing direct-to-consumer.

Loyalty / Rewards Programs

Smarter rewards: the AI Revolution in Loyalty Programs and Promotions

The Talon.One Team , Talon.One | January 24 2025

AI has been around for many years and in many forms. Over the decades, the term has been applied to advancements like chatbots, chess engines, and translation tools. In loyalty and.

Top 5 Successful Gamified Loyalty Programs In Asia

Anjali Pillai, Capillary Technologies , Capillary Technologies | January 23 2025

These 5 Asian brands have successfully leveraged the power of gamification to strengthen their loyalty program. Let's take a deeper look at how they were able to accomplish it. As we.

Gamification

Rich Data, Rich Relationships: How Tractor Supply Company Uses loyalty Data to Drive Better Business

Kate Jacobson, Epsilon | January 22 2025

Tractor Supply Company knows what customers want, and that’s because they put the customer first.Neil Tenzer, vice president of Customer Loyalty, Insights & Engagement at Tractor.

Loyalty / Rewards Programs

Unlocking Growth with the Power of Personalization

The Wunderkind Team , Wunderkind | January 21 2025

In the ever-evolving digital marketing landscape, identifying anonymous website traffic and turning it into actionable insights is a game-changer. Wunderkind, with its robust identity solutions, has.

Personalization

The Future of Gen Z Brand Loyalty: What You Need to Know

The Talon.One Team , Talon.One | January 20 2025

Is loyalty fading with Gen Z? Not when it’s done right. This generation is reshaping how loyalty is earned—focusing on authenticity, purpose, and meaningful engagement.

Loyalty / Rewards Programs

Mastering Travel Rewards: Overcoming Implementation Challenges in the Financial Services Industry

Switchfly Team , Switchfly | January 17 2025

Travel rewards programs have become a beloved staple in the financial services industry, coveted by globetrotters and casual travelers alike. These programs don’t just add a spark of joy to.

Loyalty / Rewards Programs

Crack the Code on Lasting Loyalty with Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | January 16 2025

In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how to attract and retain the next generation of consumers. Programs, rewards,.

Loyalty / Rewards Programs

Loyalty with Empathy: Recognizing Unique Circumstances

The Kobie Marketing Team , Kobie Marketing | January 15 2025

When natural disaster strikes, nearly every industry has the unique opportunity to support their communities in real and meaningful ways. From telecommunications keeping us connected, to hotels.

Loyalty / Rewards Programs

Generative AI vs. Predictive AI: How Marketers Can Leverage the ‘Art and Science’ Power of Each

Rachel Cascisa, Epsilon | January 14 2025

In recent years, large language models (LLMs) have surged in capability and accessibility, leading to a renaissance in artificial intelligence discussions. You might recall the excitement that.

Artificial Intelligence

Staying Front-and-Center: Why Identity Resolution and Triggered Messaging Are Essential for Travel.

Danny O’Reilly, Wundekind , Wunderkind | January 13 2025

The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration.

Loyalty / Rewards Programs

Creating a World-Class Travel Loyalty Program in the Banking Industry

The Switchfly Team , Switchfly | January 10 2025

In today’s competitive banking landscape, financial institutions increasingly recognize the value of loyalty programs to attract and retain customers. Among these, travel rewards stand out as a.

Loyalty / Rewards Programs

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