Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

A Marketer’s Guide to Partner Funds

Gina Ghamo, Ansira , Ansira | February 11 2025

As much influence as your brand has over its own success, you don’t have much control on the local level — that’s your partners’ territory. Which means your ability to connect.

CRM 101

Allana McDonald, Kobie , Kobie Marketing | February 10 2025

In an era dominated by digital transformation, the way brands engage with their customers has become more complex, and more critical, than ever. Customer Relationship Management (CRM) helps brands.

2025 Predictions: Navigating the Next Wave of Customer Loyalty

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 07 2025

As we head into what’s sure to be another dynamic year, we’ve prepared a list of the top trends and predictions that we anticipate will be at the forefront for 2025.2024, as outlined in.

Loyalty / Rewards Programs

Travel Rewards Trends for 2025 and Beyond

The Switchfly Team , Switchfly | February 06 2025

Travel rewards have long been a favorite among individuals and organizations alike, offering a unique way to incentivize, recognize, and retain employees while adding a touch of adventure to work.

Shiny Objects or Table Stakes: Navigating Loyalty Program Innovations

The Kobie Marketing Team , Kobie Marketing | February 05 2025

In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the.

Loyalty / Rewards Programs

8 Trends Shaping the Future of Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 03 2025

As we approach 2025, the landscape of brand loyalty stands at a transformative crossroads. Economic pressures, technological advancement, and evolving consumer expectations are converging to reshape.

Exploring the Intersection of B2B and B2C Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | January 31 2025

While B2B and B2C loyalty programs often appear fundamentally different—with varied decision-making dynamics, shopping channels, and customer priorities—they share more common ground than.

Personalization Best Practices in Finance to Foster Trust and Loyalty

Andrew Purviance, Bounteous , Bounteous | January 30 2025

In today’s digital world, personalization has become the cornerstone of effective marketing strategies. With the promise of delivering customized experiences that engage and convert.

Keeping It Real: How Authenticity Wins Brand Loyalty

Sophia Palalas, Bond Brand Loyalty , Bond Brand Loyalty | January 29 2025

Authenticity is becoming increasingly crucial to consumers, especially Generation Z. According to a study by Stackla, an astonishing 90% of consumers say authenticity is important when.

Loyalty / Rewards Programs

Credit Cards and Travel Rewards: A Win-Win for Customer Satisfaction

The Switchfly Team , Switchfly | January 28 2025

Maintaining customer loyalty has become a critical objective in today's dynamic financial services landscape. Loyalty is no longer just a byproduct of good service but a strategic goal that can.

Customer Service / Satisfaction

Customer Loyalty Trends for 2025: What Growing DTC Brands Need to Know

The Baesman Team , Baesman | January 27 2025

As we step into 2025, customer loyalty continues to evolve in response to shifting consumer behaviors, technological advancements, and increasing competition. For growing direct-to-consumer.

Loyalty / Rewards Programs

Smarter rewards: the AI Revolution in Loyalty Programs and Promotions

The Talon.One Team , Talon.One | January 24 2025

AI has been around for many years and in many forms. Over the decades, the term has been applied to advancements like chatbots, chess engines, and translation tools. In loyalty and.

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