Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

From Points to Experiences: Redefining Customer Loyalty in the Hotel Industry Through Experiential.

Anjali Pillai, Capillary Technologies , Capillary Technologies | August 30 2024

A loyal guest redeems their points for an extra night’s stay at your hotel. Sounds great, right? But wait—your competitor offers the same deal. So, how do you stand out? Enter.

Loyalty / Rewards Programs

Overcoming Barriers to GenAI Adoption

Richard Flores, Ansira , Ansira | August 29 2024

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements.

Technology

Wunderkind’s Perspective on Google's Decision to Keep Third-Party Cookies

The Wunderkind Team , Wunderkind | August 28 2024

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what.

Technology

The Latest Thinking on Partner Marketing and How to Enable Partners for Success

Karlyn Bentley, Ansira , Ansira | August 21 2024

As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a.

Digital / Direct Marketing

Why Identity Resolution is the New Tool in Travel Marketing

Anjali Augustine, Wunderkind , Wunderkind | August 20 2024

Sue cannot believe her luck. She just found a last-minute flight to Costa Rica and it’s time to book her hotel. There’s only three days before departure. Sue starts browsing hotels and.

Target’s Black Friday playbook: Promotion tactics & takeaways

The Talon.One Team , Talon.One | August 19 2024

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the.

The Loyalty “Check Engine Light”: Understanding Program Health and Member Disengagement

The Kobie Marketing Team , Kobie Marketing | August 16 2024

In today’s competitive market, maintaining the health of your loyalty program is crucial for sustaining customer engagement and brand loyalty. Kobie’s 2024 Consumer Research .

Customer Engagement

The Third-Party Cookie is Sticking Around and it’s Still Problematic

Danny O'Reilly, Wunderkind , Wunderkind | August 15 2024

Recently, Google threw everyone for a loop when it announced that it had given up on trying to deprecate the third-party cookie. For the uninitiated, for two decades, third-party cookies have.

Technology

Loyalty Program Strategies to Engage the Next Generation Shoppers Like Never Before

Kirsten Nielsen, Capillary Technologies , Capillary Technologies | August 14 2024

It's time to adjust your strategy to attract and retain the next generation of shoppers, primarily comprising of GenZ and millenials. Here's everything you need to know to keep them engaged.

Loyalty / Rewards Programs

The Ultimate Guide to Building Brand Loyalty in 2024

Mike Hales, Ansira , Ansira | August 12 2024

Regardless of the product or service a brand provides or the industry vertical(s) it serves, competing for and retaining brand loyalty from customers in a world with seemingly endless alternatives.

Loyalty / Rewards Programs

What Your Brand Needs to Know About Gen Alpha and the Future of Loyal Consumers

The Kobie Marketing Team , Kobie Marketing | August 09 2024

Generation Alpha, or Gen Alpha, is the first generation to be born entirely in the 21st century digital age, from 2010 to 2024. They are sometimes referred to as “iPad kids” because .

Loyalty / Rewards Programs

Unleash the Power of Play: Examples of Gamified Loyalty Programs That Drive Results

The CataBoom Team , CataBoom | August 08 2024

Let's face it, traditional loyalty programs are struggling to keep pace in today's competitive landscape. CataBoom’s Catapult gamification platform offers a powerful solution: gamified.

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