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Supplier-Contributed Blogs

Adapting Loyalty to Meet Revenue and Customer Needs

Caitlin Koenig, Bounteous , Bounteous | December 31 2024

There are a lot of options vying for a customer's attention. Large and small retailers, restaurants, convenience stores, and more are re-evaluating their approach to customer loyalty programs.

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Mobile App Gamification to Boost Customer Experience

Rebecca George, Capillary , Capillary Technologies | December 30 2024

Gamification has drilled its way into the modern digital lifestyle, and it continues to make its presence known. Mobile app gamification is a great way to augment customer experience and strengthen.

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Looking Ahead at Loyalty and Payments for 2025

, Engage People | December 27 2024

As someone who has been in the loyalty and payments industry for years, I can confidently say that 2025 feels like a turning point. The pace of innovation is relentless, and the changes reshaping how.

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What You Can Learn from the Best Fuel Retail Loyalty Programs

The Comarch Team , Comarch | December 26 2024

For most drivers, filling up at the gas station isn't exactly a delightful experience. Fuel itself is an intangible product and a necessary expense that often takes.

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Harnessing AI for Next-Level Benchmarking, Research & Insights

Kienan McLellan & Ben Chan, Bond Brand Loyalty , Bond Brand Loyalty | December 24 2024

Artificial intelligence and its ability to research and benchmark has long been in development but, more recently, its strides have been borderline brain-like, particularly in its ability to process.

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Naughty or Nice? Assessing Your Loyalty Program’s Holiday Report Card

Randy Hernandez, Capillary , Capillary Technologies | December 23 2024

Take stock of your loyalty efforts—simple tips and strategies to delight customers and drive growth in the new year.  It’s that time of year again.  In addition to .

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How Gamification Can Mitigate Financial Liability in Point-Based Loyalty Programs

The CataBoom Team , CataBoom | December 20 2024

Point-based loyalty programs have become a cornerstone of many successful brands. They offer a powerful tool to boost customer retention, increase sales, and foster brand loyalty. However, they also.

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Leveraging AI for Scalable Personalization for Marketing Success

Courtney Hofbauer, Bounteous , Bounteous | December 19 2024

Efficiency and customer-centricity are more vital than ever for businesses to succeed.Reports indicate that 66% of consumers expect companies to understand their unique needs and.

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Emotional Loyalty: What’s Data Got to Do With It?

Mary Carter, Kristi Boesen, Phaedon , Phaedon | December 18 2024

Businesses are increasingly recognizing the power of emotional loyalty in fostering long-term customer relationships that drive engagement, advocacy, and identity.  At Phaedon, we call this the.

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Designing Fraud-Proof Loyalty Programs: Integrating Security Without Compromising Experience

Trevor Clarke, Bond Brand Loyalty , Bond Brand Loyalty | December 17 2024

Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are.

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Loyalty Features: Advanced Loyalty Strategies for the Modern Customer

Bharat Menon, Capillary , Capillary Technologies | December 16 2024

Today’s loyalty landscape is vastly dynamic, teeming with shifting consumer preferences, fierce competition, and a dynamic market. At the heart of what makes a loyalty program genuinely.

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Optimize Loyalty Fraud Prevention to Improve Member Experiences

Mark Halterman, Lauren Sutherland, Phaedon , Phaedon | December 13 2024

Fraud, including loyalty fraud, can negatively impact consumer trust Fraud comes in many forms—cyberattacks, fake or stolen identities and payments—all of which.

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