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Supplier-Contributed Blogs

Crack the Code on Lasting Loyalty with Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | January 16 2025

In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how to attract and retain the next generation of consumers. Programs, rewards,.

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Loyalty with Empathy: Recognizing Unique Circumstances

The Kobie Marketing Team , Kobie Marketing | January 15 2025

When natural disaster strikes, nearly every industry has the unique opportunity to support their communities in real and meaningful ways. From telecommunications keeping us connected, to hotels.

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Generative AI vs. Predictive AI: How Marketers Can Leverage the ‘Art and Science’ Power of Each

Rachel Cascisa, Epsilon | January 14 2025

In recent years, large language models (LLMs) have surged in capability and accessibility, leading to a renaissance in artificial intelligence discussions. You might recall the excitement that.

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Staying Front-and-Center: Why Identity Resolution and Triggered Messaging Are Essential for Travel.

Danny O’Reilly, Wundekind , Wunderkind | January 13 2025

The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration.

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Creating a World-Class Travel Loyalty Program in the Banking Industry

The Switchfly Team , Switchfly | January 10 2025

In today’s competitive banking landscape, financial institutions increasingly recognize the value of loyalty programs to attract and retain customers. Among these, travel rewards stand out as a.

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Email Still Fuels Emotional Ties

Madison Fisher, The Lacek Group , The Lacek Group | January 09 2025

In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87% of brands consider email marketing a critical component of their.

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Mitigating the Impacts of Dupe Culture Through Loyalty

The Kobie Marketing Team , Kobie Marketing | January 08 2025

Dupe culture has taken the retail industry by storm, particularly among younger shoppers looking for luxury on a budget. A “dupe” refers to a product designed to closely mimic a more.

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Implementing an Instant Payments Infrastructure – A Guide to Success

Jamie Schless, FIS , FIS Global | January 07 2025

Instant payments are becoming the norm globally, with real-time payments schemes appearing in new countries every year. In this series of articles on instant payments, we’re.

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Building Powerful Loyalty Programs for Customer Retention

The Switchfly Team , Switchfly | January 06 2025

No matter the size of your business, customer retention is always critical. With other businesses vying for attention, maintaining a loyal customer base can significantly impact a company's.

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Seven Proven Strategies for Customer Retention in Banking

The Comarch Team , Comarch | January 03 2025

You've invested heavily in customer service, offering a positive banking experience for all. Yet, churn rates remain an unwelcome visitor. Why? Because in this digital age.

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Good CX Delivers Better Outcomes for Customers, Employees and Organizations

Carrie Bradley, Bond Brand Loyalty , Bond Brand Loyalty | January 02 2025

Belonging, Authenticity, and CXEase, Effectiveness, and Emotion have been identified as the foundation of customer experience (CX) as highlighted by Forrester Research. Each has a.

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Adapting Loyalty to Meet Revenue and Customer Needs

Caitlin Koenig, Bounteous , Bounteous | December 31 2024

There are a lot of options vying for a customer's attention. Large and small retailers, restaurants, convenience stores, and more are re-evaluating their approach to customer loyalty programs.

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