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Supplier-Contributed Blogs

Why Your Brand Needs to Make a 2025 Year-in-Review Video Campaign

The Blings Team , Blings | September 25 2025

As we approach the end of 2025, it’s time to reflect on how your brand has connected with its audience over the past year. One of the most effective ways to engage your customers and boost your.

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The Future of Work Is Here: Why Your AI Marketing Strategy Matters More Than Ever

Brian King, Ansira , Ansira | September 24 2025

Your customers expect personalized experiences at scale. Your competitors are launching campaigns in days, not weeks. Your stakeholders demand measurable ROI from every marketing dollar.The pace of.

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Reframing “Pay with Points”: Building Daily Loyalty, Not Just Occasional Delight

Beth McCoy, CORA Loyalty , CORA Loyalty | September 23 2025

As the loyalty landscape matures, “Pay with Points” (PWP) is undergoing a subtle but significant transformation. Long heralded as a flexible way to redeem loyalty currency, PWP is now.

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Loyalty Marketing: Proven Strategies to Promote Your Rewards Program

The Switchfly Team , Switchfly | September 22 2025

In today’s hyper-competitive marketplace, customers have endless options—and zero patience for friction. That’s why businesses are investing more than ever in loyalty marketing.

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4 Personalization Strategies That Drive Engagement in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 19 2025

Loyalty is only getting more and more difficult to earn. Customers are seeking brands that get them. They want brands that understand their needs, reflect their values and treat them like.

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How AI is Transforming the Future of Banking

Chrissy Wagner, FIS , FIS Global | September 18 2025

Imagine this scenario: You glance at your watch and see a reminder about your daughter’s birthday next week. Based on the intelligence your bank has about you, your family members and the.

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Strategic Synergy: How CIOs and CMOs Propel Innovation Together

The Bounteous Team , Bounteous | September 17 2025

The relationship between CIOs and CMOs is evolving. These leadership roles, once siloed, are becoming more and more interdependent. Without alignment, organizations risk disjointed strategies.

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Earn, Burn, Book: Mastering the Customer Loyalty Loop for Cardholders

The Switchfly Team , Switchfly | September 16 2025

In today’s competitive financial services landscape, the customer loyalty loop has emerged as a proven model for keeping credit cardholders engaged. Unlike the traditional "one.

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A Fresh Approach to Channel Loyalty and Growth

The Maritz Team , Maritz | September 15 2025

Reinventing a Dealer Incentive ProgramAnd Proving "What's Always Worked" Can Work Better There comes a time when every long-standing incentive program needs a strategic review&mdash.

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2025 State of Customer Loyalty: Insights from Brand Marketers and Loyalty360

The Baesman Team , Baesman | September 12 2025

The 2025 State of Customer Loyalty report from Loyalty360 is here and it paints a vivid picture of where loyalty strategies stand today and where they’re headed next. Based on input.

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How Marketing Automation Unlocks Creative Freedom in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 11 2025

To meet those pesky, every-changing customer expectations, marketers need time to think creatively. That’s where automation in a loyalty program platform can assist. Keeping track of what.

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Under the hood of AI Decisioning, part four: Contextual bandits

Scott Bailey, Hightouch , Hightouch | September 10 2025

AI Decisioning is a new class of marketing technology that delivers 1:1 personalization. Instead of relying on journeys or static segments, it uses AI agents to continuously learn which experiences.

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