Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Busting Through a Customer Satisfaction Plateau: 3 Ways

Nancy Porte , Verint | August 26 2016

We all want to see constant improvement, but what do you do when customer satisfaction flat lines? The dreaded customer satisfaction (CSAT) plateau. It happens to every .

Customer Service / Satisfaction

What’s the difference between CRM and Loyalty?

Chris McLaren | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.

Dilemma for Brands: Is a Loyalty Program Essential or Not?

The Snipp Team , Snipp | August 24 2016

Brands and retailers are continually wary about their spending, whether it is related to marketing campaigns or any other affiliate campaigns. With the advent of new trends in technologies and the.

Defending Your Gold (Customers)

Efrem Berman | August 22 2016

The Olympics are epitomized by up-and-coming stars, wily veterans and defending champions vying for the ultimate prize: Olympic gold. But do such competitions pit today’s competitor against.

5 Ways to Get the Most Out of Your Gift Card Rewards

Michelle Kwong , RewardOps | August 19 2016

Your members are interacting with your loyalty program digitally. They’ve looked up their account balance on a mobile device and redeemed for rewards online. They crave convenience and.

Mobile Emerges as the Value-added Service with the Most Power to Drive Loyalty

The Deluxe Team , Deluxe | August 18 2016

Successful loyalty programs employ a variety of tactics to help engage consumers. Recently this has become harder to do because of an emerging trend: consumers want more value. In exchange for.

Mobile Payments - Enabling a Better CX

Shannon Ottinger | August 17 2016

2016 is setting up to be a pivotal year in the mobile payments race. Two of the nation’s largest retailers, Walmart and Target, are rebooting their strategies and entering the mobile payments.

Mind the Content Marketing Gap

Andrew Martin , Metia | August 16 2016

The relevance of content marketing continues to rise. Brands that wish to succeed in this area have dramatically increased their investment in creating high-quality content and promoting it.

4 Ways Retailers Can Bring Video to Customers Through Email

Lauren Gentile | August 15 2016

Although video is not new to the email channel, it’s quickly becoming one of the hottest topics in email marketing circles. We all love watching videos, and as we begin to engage more with this.

What’s Next for Programmatic Advertising – 5 Trends Every Marketer Should Know

Susan McNally , Signal | August 11 2016

Programmatic advertising continues to rapidly gain adoption around the world as the industry seeks more efficient methods of buying and selling digital inventory. In the U.S., programmatic.

Maximizing Business Value from Loyalty Analytics

Kyle Wierenga | August 10 2016

Analytics can help you understand your customers better, identify new opportunities for your business, measure effectiveness, and grow in ways you couldn’t with intuition and experience alone.

5 Fears That May Be Terminating Your Customer Retention Strategies

Parag Pathak , Pointillist | August 10 2016

Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Today, however, most marketers are.

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