Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Amazon Go Shows That Most Retailers Still Haven’t Learned

Martin Mehalchin , PK | December 06 2016

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds.

A Quick Guide To Help You Cash In This Holiday Season

Andrew Cauthron , DataCandy | December 01 2016

Hey retailers! The holidays are fast approaching – are you ready?This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We.

Why Thanksgiving Is the Perfect Time to Drive Travelers Back for Seconds

Kathy Menis , Signal | November 23 2016

Thanksgiving is just around the corner. Which means so, too, is one of the busiest travel periods of the year. While AAA hasn’t yet released its annual Thanksgiving travel forecast for 2016.

Tis’ the Season for Data Readiness

Susan McNally , Signal | November 21 2016

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list?If you’re a retailer, the holidays will bring a surge of traffic to.

Why marketing automation isn’t bringing you immediate success

Jay Malowney | November 18 2016

Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more.

Analytic Hierarchy of Needs

The Cogensia Team , Cogensia Loyalty Solutions | November 15 2016

About a week ago I was meeting with some of our analytic staff discussing differentiated strategies for distinct markets. It was one of those rare, fun conversations that extends beyond tactical.

Data Analytics

Rewriting the Script for Loyalty Programs

James Lanyon , T3 | November 15 2016

If it costs five to ten times more to acquire new customers than it does to sell to an existing one, then why don’t brands create loyalty programs that benefit their existing customer.

Three Things Marketers Can Learn From the 2016 Election

Kathy Menis , Signal | November 11 2016

If there is one key take-away for marketers from this year’s big Election Day Surprise, it’s this:It’s about the data, stupid.As Americans stood in line to cast their votes on.

Data Analytics

For Luxury Brands, the Time is Now – as in, Right Now – to Adopt Mobile Clienteling

Kevin Nix , Marigold Engage + by Marigold | November 07 2016

Luxury brands all know that maintaining a high level of personalized service for their discriminating and well-heeled clients is an imperative. Often referred to as “clienteling,” high.

Google’s Approach to Virtual Reality

Davis Sehlke , T3 | November 04 2016

Google has a long history of developing ambitious projects far beyond its search engine. From its Chrome browser to Android operating system, the company has continued to provide valuable software to.

Offline Data Is Critical to Winning the Hearts of Digital-First Customers

Jon Padilla , Signal | October 31 2016

With all the focus on digital marketing, it’s easy to lose sight of the fact that the majority of consumer spending still takes place offline. Sure, foot traffic is dwindling. Stores are.

Mobile Trends to Watch: October 2016

The 3C Team , 3Cinteractive | October 28 2016

It’s an undeniable fact mobile technology is continually on the move. As the technology evolves, it’s important to stay up-to-date. Whether you’re new to the mobile industry or.

Displaying results 2413-2424 (of 2490)

|< < 198 - 199 - 200 - 201 - 202 - 203 - 204 - 205 - 206 - 207 > >|