Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Can Predicting Cardholder Behavior Help Reduce Prepaid Costs?

David Johnson , FIS Global | March 03 2017

Using behavioral analysis to extend the life of cardholders while reducing costsAccess to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue.

Upgrade Your Frequent Flyer Programs with Engagement Loyalty

The Chirpify Team | March 03 2017

Airlines have come to innately understand the value of an existing customer–versus the cost of obtaining a new one–and that it makes good financial sense to reward loyal customers. After.

The Eye-Popping ROI of Customer Journey Mapping

The Mcorp Team , McorpCX | March 01 2017

Customer journey mapping continues to gain both traction and increased relevance as organizations around the globe continue to orient towards a more customer-centric way of doing business.Though by.

Navigating The Inbox – The Value of A Welcome Series

Kara Trivunovic | March 01 2017

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Kimbe MacMaster , Vidyard | February 28 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has.

Customer Loyalty Is Changing — And You Should Too

The Baesman Team , Baesman | February 28 2017

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.According to a recent Accenture survey, 78 percent of U.S. consumers are retracting.

The Four Top Marketing Trends of 2017 You Don’t Want To Miss

Tori Tsu , Deluxe | February 28 2017

We’re now a month into 2017, and like many small business owners and entrepreneurs, you’ve used January to recover from the holidays, refresh your New Year’s marketing and solidify.

Why Every Agency Needs A Developer Marketing Lead

Steve Ellis , Metia | February 27 2017

Gartner suggests 2017 could be the year that CMOs spend more on IT than CIOs. If that proves to be the case, they’d better be equipped to spend those dollars wisely.In a world of platforms.

Low Cost, High Payoff: 6 Ways To Thank Your Loyalty Members

Tiana Meintjes , Movio | February 27 2017

You’ve provided your loyalty members with a product, service or experience they can rely on, but is that enough? Offering a great service is the perfect way to begin, however the process.

Five Global Insights Into Loyalty

Mike Burke | February 27 2017

The way companies collect and use data, and the way their customers share it, is changing. In the past, many companies simply assumed their customers were happy to share their data: the &ldquo.

Data Analytics

Is "Wantedness" Something That Marketers Need?

Sarah Chane Abend | February 24 2017

We love it when research reinforces what we’ve been saying all along: it’s not enough for customers to be loyal to brands; brands must be loyal to customers.A recent study by .

3 Myths To Avoid When Marketing To Boomers+ And Millennials

Stacey Hawes | February 24 2017

Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the.

Displaying results 2413-2424 (of 2567)

|< < 198 - 199 - 200 - 201 - 202 - 203 - 204 - 205 - 206 - 207 > >|