Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Create Future Journey Maps for Real Value—Rather Than Just Upgrading Touchpoints

, Verint | March 22 2017

Just upgrading a touchpoint is so 2016. Comparing current and desired experiences is a good foundation for a CX plan.Much has been written about how to develop a customer journey map. It’s a.

The Bell Curve of Marketing

Don Graumann | March 22 2017

Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form. They understand that it is no longer good enough to view their.

Pushing the boundaries of cinema experience with VOX Cinemas

Ashleigh Davis , Movio | March 21 2017

VOX Cinemas is known for its emphasis on innovation and unwavering customer-centricity in the Middle Eastern region. Since launching in 1999, they have grown to 243 screens across UAE, Lebanon, Oman,.

Points Liability Management—Lowering The Tension Between Your CFO & CMO

Richard Schenker , Bond Brand Loyalty | March 21 2017

Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many cases has a material impact on a brand’s balance sheet. Generally speaking, a.

Mobile Emerges with the Most Power to Drive Loyalty

shelli.cassel@aa.com , Deluxe | March 21 2017

Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned.

4 Rewards Trends that will Transform your Promotions in 2017

The Snipp Team , Snipp | March 17 2017

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. In order to offer consumers the best rewards.

The Leading Cause of Customer Churn, And How to Avoid It

Alexandra Gehringer , Idomoo Ltd. | March 16 2017

It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn.

Finding the Hidden Value of Your Loyalty Program’s Indirect Benefits

Brian Dugan , FIS Global | March 15 2017

What are you doing to measure the indirect benefits of your loyalty program?You know you need a loyalty program to run a successful credit card program. But margin pressures mean program performance.

How to Avoid the Employee Sophomore Slump

Mary Lou Joseph , Verint | March 14 2017

What’s the employee sophomore slump? According to CIO.com writer Sarah K. White in her article, “How to use gamification to improve employee engagement,” it’s.

Employee Engagement/Training

3 Ways to Ignite the Spark of Emotional Engagement in Your Customers

Kathy Menis , Signal | March 09 2017

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on.

Channel Incentives and Channel Loyalty, an Ever Changing Ecosystem

Loren Cherry , Perks.com | March 09 2017

The channel, and the strategy behind channel incentives, is continually adapting to new business models and reassessing the best ways to support the indirect sales route-to-market. It is evident that.

6 Little Changes That Will Make a Big Difference in Your Churn Rate

Alexandra Gehringer , Idomoo Ltd. | March 07 2017

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what.

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