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Supplier-Contributed Blogs

Customer Experience and The CEO’s Courage (or Lack Thereof)

Lior Arussy , Strativity Group | August 29 2017

“Effective immediately, we are placing the customer experience strategy on pause,” was the simple and unexpected message from the CEO’s office. We were already on the road rolling.

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Why You and Your Guests Might Not Be Compatible

Stephen Stone | August 28 2017

If you go on a first date but aren’t able to establish a connection, it’s usually no big deal. After all, there are plenty of other fish in the sea! But when you operate a restaurant and.

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Top 5 Essentials for Great Customer Experience

Manmohan Gupta , Pitney Bowes | August 25 2017

Now, more than ever, businesses have no shortage of tools for interacting with customers and collecting data on their wants, needs and behaviors. Analyzing and using this data to improve customer.

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Mirror, Mirror on the Wall Who Has the Greatest Tech of All?

Alex Fisher , Kobie Marketing | August 23 2017

As someone who once planned to build a career focused on lotions, potions and color, then discovered her career in technology, I find myself particularly intrigued when the cosmetic world.

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Structuring your Loyalty Team for Success

The Aimia Team | August 23 2017

People think of personalization in many ways. Some, very simplistically: a first name on an email. Others, view it as much more: providing personalized experiences based on a holistic view.

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Four Considerations when Designing a Reward Program

Kim Otocki | August 22 2017

There are many different types of reward programs which make it challenging to choose which one is best suited for your brand. Ultimately, there are four considerations to always keep in mind when.

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The Power of Maximum Engagement

Jai Rawat , Zinrelo | August 22 2017

Loyalty rewards programs are no longer just a novelty, but essential business best practices. Almost every brand or business wants to offer some sort of compensation plan in hopes of achieving.

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Core Principles of Emotion Design

Emily Hassell , PK | August 18 2017

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional.

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Making Digital Communications Relevant in a Multiscreen World

Engin Yilmaz , Pitney Bowes | August 18 2017

It’s become almost clichéd to say, but the fact of the matter is that customers today are absolutely addicted to the personal, mobile screens they carry around with them. Whether it’s.

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How Marketers Use Data Analytics to Reach New and Existing Customers

Villanova , Villanova Business School Online | August 17 2017

Marketers can use big data and analytics to help predict customer behavior, determine ROI of marketing efforts and help businesses make the best possible decisions across many different business.

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5 Reasons Why Plastic Gift Cards Are Better Than Paper Gift Certificates

Andrew Cauthorn , DataCandy | August 16 2017

Yes, gift certificates still exist. Last year, I purchased one as a Christmas gift for my dad. Granted, it was from an independent establishment in the United States, but paper certificates are still.

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The Economics and Exponential Effects of Customer Churn

Keith Chandler , Cartamundi USA | August 15 2017

Customer churn will erode a customer base and diminish profits.  Companies routinely take steps to understand and combat customer defection to minimize its effect, but do companies accurately.

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