Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

MarTech is Hard: Focus On Your Needs, Not Just the Tools

Jay Mellman | April 12 2017

I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities.

Data Analytics

Make Yourself Useful

James Lanyon , T3 | April 12 2017

If there’s one thing that catches my attention in this content riddled world we live in it’s the statement “brand is dead.” It’s one of those pithy one-liners that.

Branding / Product Positioning

Why Brands Must Personalize the PR Experience

James Rubec , Cision | April 11 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?At Forrester’s Customer Marketing conference held last week in New.

Saving the Retail ‘Experience’

Laura Huhn , east|west marketing group | April 10 2017

Six ways to bring back the loveRemember when going to the mall meant driving around for an eternity looking for a parking spot? If so, you probably also remember a time when shopping could be a real.

CX (Customer Experience)

4 Reasons Why You Shouldn't Ignore the Importance of Customer Retention

Alexandra Gehringer , Idomoo Ltd. | April 07 2017

Why bother keeping an eye on your current customers if there’s a whole world of potential new customers ripe for the picking, right? Unfortunately for everyone, that seems to be the.

Agile Development for the Digital Age

Kris Carrera , FIS Global | April 07 2017

How a hyper-collaborative approach brings fluid flexibility to product releases“The customer is always right” is a common mantra. But one that often went unconsidered when designing.

If You Build It, They Will Come

Zach Mruk | April 05 2017

Born and raised in Atlanta, I’ve been a home team sports fan my entire life – Braves, Hawks, Falcons, even the new professional soccer team, Atlanta United. This year, our city is getting.

Marketing Tech in Transition: Big Data

Chris Harrison | April 03 2017

In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will.

Data Analytics

Reward for Interactions, Not Just Transactions

Christy Reutiman | March 31 2017

Loyalty is about creating relationships with your best customers and all great relationships are reciprocal. In loyalty, that typically means that if a customer spends a certain amount of money with.

Three Reasons Why CPG Loyalty Will Dominate This Year

The Snipp Team , Snipp | March 31 2017

Three Reasons Why CPG Loyalty Will Dominate This YearThe Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US.

Close the Communications Loop

Eric V. Holtzclaw , PossibleNOW | March 30 2017

So you've already consulted the matrix and have a more well-rounded idea of what communications your customers are already getting from your company. Now it's time to consider the types of.

4 Strategies to Turn Your Mistakes, Failures, and Negatives into Effective Marketing Messages

The Draw Shop Team , The Draw Shop | March 29 2017

What if everyone finds out you’re not perfect?What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public.

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