Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Hidden Risk in Your Loyalty Program? Ignoring Frontline Employees

Max Kenkel, ITA Group , ITA Group | November 14 2025

Here’s a hard truth: Customer loyalty programs fail when the people interacting with consumers are left out. The average frontline retail sales employee earns $16.70 an hour. Yet for.

Loyalty / Rewards Programs

The Benefits of Federated CDPs: Balancing Flexibility, Scale, and Cost

Jonathan Weber, Bounteous , Bounteous | November 13 2025

In recent months, we’ve noticed that conversations with clients around Federated Customer Data Platforms (CDPs) have intensified, particularly in highly regulated industries such as.

Capillary Technologies: Leading the Future of Privacy-First Loyalty Programs

The Capillary Team , Capillary Technologies | November 12 2025

In a landscape where customer data has become both the most valuable currency and the greatest liability in modern marketing, Capillary has emerged as a defining leader in building loyalty.

Loyalty / Rewards Programs

Why Static Email Doesn’t Stand A Chance Against Smart Video

The Blings Team , Blings | November 11 2025

Email marketing has been the workhorse of digital campaigns for decades. It’s straightforward, cheap, and scalable. But here’s the uncomfortable truth: email alone isn’t keeping up..

Digital / Direct Marketing

What Actually Matters in Lifecycle Marketing in 2025?

Carlos Govantes, Hightouch , Hightouch | November 10 2025

For a long time, brands could buy their way to growth through acquisition channels using the walled gardens. But in 2025, acquisition alone is no longer enough. CAC keeps rising, ROAS is less clear.

Digital / Direct Marketing

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

The Baesman Team , Baesman | November 07 2025

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they.

Loyalty / Rewards Programs

Loyalty in a Low-Attention Economy: Engage Members in 8 Seconds

The Switchfly Team , Switchfly | November 06 2025

Loyalty has always been about building lasting relationships, but the rules of engagement are shifting. In today’s low-attention economy, consumer attention is both the scarcest and most.

Customer Engagement

Remind, Reinforce, Recognize: Why the Best Channel Incentive Programs Use Engagement Nudges

ITA Group Team , ITA Group | November 05 2025

Traditional, one-size-fits-all engagement tactics aren’t enough to capture the attention of today’s diverse channel partner networks. Partners get so many generic communications that they.

Customer Engagement

Stop Overthinking Your Lifecycle Program: 4 Simple Optimizations You Can Make Today

Andy King, Hightouch , Hightouch | November 04 2025

I’ve been in the email lifecycle world long enough to remember when setting up a basic cart abandonment flow could take more than six months. I even worked for an early ESP for several.

AI-First Loyalty: Built for the Next Decade

The Capillary Team , Capillary Technologies | November 03 2025

Generative AI has fundamentally changed how we interact with the internet. Large Language Models (LLMs) and agents are quickly becoming the first interface people turn to—whether they want an.

Build vs. Buy — The $100M Question for Airlines

The Switchfly Team , Switchfly | October 31 2025

Airlines are at a crossroads when it comes to technology investment. With razor-thin margins and customer expectations shaped by retail and fintech, the decision to build or buy an airline technology.

Loyalty / Rewards Programs

Designing Brand Event Experiences That Engage Multiple Senses

ITA Group Team , ITA Group | October 30 2025

Event strategists plan layered sensory experiences to draw attendees in, maintain interest and leave a lasting impression. Melt-in-your-mouth candy at a sales kick-off reception. .

CX (Customer Experience)

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