Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Build Brand Loyalty Today and Tomorrow

Libby Randolph , Maritz Motivation | April 09 2018

Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty.On the surface, that can be easy to remember, but you’d be surprised how easy.

The many sides of consumer credit Cardholders and their needs

Meg Kennedy , Kobie Marketing | April 06 2018

Credit cardholders come in all shapes and sizesIt is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we.

How to Reactivate the Last Guest

Alex Hill | April 05 2018

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how .

The Ticket to Flight Loyalty: The Golden Profile

Erin Raese | April 05 2018

Airlines have long been leaders and experts at cultivating dynamic, trend-setting loyalty programs. Their treasure trove of information allows marketers to engage with travelers in a meaningful way..

Marketing Data Made Easy

The Xenial Team , Xenial | April 04 2018

Trade in your convoluted way of managing and understanding data. There’s a better way. By the time your average customer enters your restaurant, they already know a lot about it from.

Lifetime Loyalty and Engagement Playbook

Stephen Stone , Paytronix | April 04 2018

Utilize a strategic framework and leverage adaptable guest engagement tools to operationalize guest loyalty in an ever-changing marketplace. MonkeyMedia and The Catering Institute offer a.

Time to ‘Spring Clean’ Your Loyalty Program?

Kaitlyn Mitchell, Director of Loyalty | April 03 2018

I’m one of those people who loves to organize around the house, and with two toddlers to keep me on my toes, it’s more important than ever to stay on top of the clutter that can.

Consumer Loyalty Requires That You Listen

Brittney Brown | April 03 2018

Take a moment to think about your most fulfilling relationship. Now, think about the qualities that make that relationship successful. I’m willing to bet that one of the qualities that makes.

How Cosmetics CPGs Can Build Customer Loyalty

Lindsay Bloom | April 02 2018

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase.

5 Analytics Every Restaurant Owner or Chain Operator Should Be Tracking

Xenial Customer Engagement Team , Xenial | March 29 2018

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business. As restaurants embrace the digital.

From Box Tops to Mobile Apps: The Evolution of Today’s Loyalty Industry

Natalie Gerke , Button | March 28 2018

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a.

What Brick and Mortars Can Learn from Airlines

Erin Raese | March 28 2018

When it comes right down to it, a loyalty program is an agreement between a brand and customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable .

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