Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Kobie's Emotional Loyalty Scoring Tool

The Kobie Marketing Team , Kobie Marketing | September 05 2018

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such.

How Utility Companies Can Monetize Data

Glenn Squire | August 29 2018

In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits. Today, let's explore the use.

Data Analytics

Is Your Loyalty Program Making the Grade?

Jon Siegal , Marigold Engage + by Marigold | August 27 2018

The loyalty landscape is changing.The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect.

5 Ways to Keep Top Talent Happy & Engaged

The Virtual Incentives Team , Virtual Incentives | August 23 2018

Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too.Happy people do.

Talkin' Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

Peter Lim , Marigold Engage + by Marigold | August 22 2018

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather.

When is Customer Feedback a Really Bad Idea?

Phil Durand , Confirmit | August 21 2018

The other day I found myself in the slightly annoying position of being unable to procrastinate any further. I had to – finally – admit defeat and just well get on with a domestic DIY.

The New Tenets of Customer Loyalty

Kate Hogenson , Kobie Marketing | August 21 2018

Some marketers are buying into a pervasive — and incorrect — belief that loyalty marketing is not as effective as it once was.However, cultivating customer loyalty is actually more.

4 Tips to Systematically Improve Your User Experience Design

Anthony Abdulla | August 20 2018

Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.A recent Frost &.

CX (Customer Experience)

9 Tips for Personalizing Emails Wisely

Cindy Hamilton | August 17 2018

There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and .

I Can’t Get No…Satisfaction and Loyalty

Terry Mickail , PK | August 16 2018

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a.

Does Your App Accept the New Consumer Currency – Data?

The W. Capra Consulting Team , W. Capra Consulting Group | August 16 2018

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where.

Higher Education using Website to Build Strong Bonds

Jim Panagas , Kentico Software LLC | August 16 2018

UW Bothell site provides key audiences with everything that they need – and then some Universities have become a mainstay of American society. For decades, they have been.

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