Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Q&A: How Customer Relationship Scoring Enhances Loyalty Program Effectiveness

Max Kenkel, ITA Group , ITA Group | September 03 2025

Taking a more advanced approach to customer loyalty software allows forward-thinking teams to score relationships, not just transactions. The right relationship scoring activates data to build better.

The Future Email Marketing Tech Stack: How to Build a Smarter System

The Baesman Team , Baesman | September 02 2025

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email.

Digital / Direct Marketing

The Friction Cost: Why Airline User Experience Matters More Than Ever

The Switchfly Team , Switchfly | August 29 2025

Today’s travelers are no longer willing to tolerate friction. With expectations shaped by frictionless experiences across ecommerce, entertainment, and fintech, even minor delays, confusing.

CX (Customer Experience)

AI Takes Center Stage: How CIOs and CMOs Can Unite for Strategic Spending Excellence

The Bounteous Team , Bounteous | August 28 2025

The Blurring Lines Between CIOs and CMOsThe roles of CIOs and CMOs are blurring, and they now share common goals and priorities. This is in part due to AI and digital transformation. Together.

Artificial Intelligence

Activating Customer Loyalty With Fast, Flexible Promotion Management

Max Kenkel, ITA Group , ITA Group | August 27 2025

Blanket discounts and one-size-fits-all customer incentives may bring in first-time buyers, but they rarely build lasting relationships. The most successful loyalty programs stay fresh and make.

Loyalty / Rewards Programs

AI’s Impact on Loyalty Programs

The Switchfly Team , Switchfly | August 26 2025

Generative AI is reshaping the way loyalty programs deliver personalized travel experiences. By moving beyond rigid filter systems and into conversational, intent-based search, loyalty programs can.

Rethinking Loyalty KPIs: Why Measurement Needs a Makeover in the Age of Customer Capital

The Capillary Team , Capillary Technologies | August 25 2025

The era of passive loyalty is over. We’re now in a new phase—where brands must earn more than repeat purchases. Emotional allegiance, behavioral momentum, and economic contribution.

Loyalty / Rewards Programs

What is Real-Time Personalization? The Reason Your Messages Miss When They Matter Most

Craig Dennis, Hightouch , Hightouch | August 22 2025

Are your “personalized” experiences still stuck in the past? If your brand waits hours to respond to a customer’s action, you’re already too late. Real-time personalization.

Personalization

Privacy-First Loyalty: Strategies for Building Data Compliance and Customer Trust

Tony Cleveland, Emily Merkle, Phaedon , Phaedon | August 21 2025

Brands face an increasingly complex regulatory landscape. From CCPA and CPRA in California and GDPR in Europe to emerging state-level and international regulations, data collection and privacy.

The Hidden Growth Engine U.S. Brands Are Missing: Incrementality in Loyalty

Kyle Burger. Capillary Technologies , Capillary Technologies | August 20 2025

Most U.S. consumers join 19 loyalty programs—but only use 9. Is yours one of them? Learn how top brands are using incrementality to turn passive members into active spenders and drive serious.

Loyalty / Rewards Programs

Part 3: Real Integration, Real Results, and What’s Next

The Kobie Team , Kobie Marketing | August 19 2025

What does successful integration look like in practice? In Part 3, we share real-world applications, key organizational shifts, and what’s coming next in loyalty-powered customer engagement.

Is This the Best We Can Do When it Comes to Personalization?

Adam Greco, Hightouch , Hightouch | August 18 2025

I’ve been in the digital marketing space since before the internet arrived. Most of this time was spent in the digital analytics area. For decades, digital marketers like me have been touting.

Personalization

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