Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Design a Referral Program That Builds Emotional Loyalty and Growth

The Blings Team , Blings | December 18 2025

Referral marketing is more than handing out promo codes. A thoughtfully designed referral program can deepen loyalty, amplify trust, and turn your best customers into your most persuasive advocates.

Emotional Loyalty

The Evolution of CRM Marketing: How GenAI is Transforming Dynamic Content Management

Nate Thompson, Laura Smith, Phaedon , Phaedon | December 17 2025

Recently, there has been a dramatic shift in the evolving technological landscape of marketing, particularly in how organizations approach customer relationship management and marketing automation.

CRM (Customer Relationship)

How Psychological Benefits Affect Successful Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | December 16 2025

I often say customers are people first, and people are driven by the same core human needs. Psychology has proven that our decisions are influenced by innate desires to maximize positive emotions.

Loyalty / Rewards Programs

Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

The Baesman Team , Baesman | December 15 2025

Loyalty isn’t something you buy, it’s something you build. In 2026, the retailers winning customer retention aren’t the ones copying competitors’ rewards programs. They.

Loyalty / Rewards Programs

What if the Best Marketing Decision Is No Message at All?

Scott Bailey, Hightouch , Hightouch | December 12 2025

What if the most impactful marketing decision you make today is not sending a message to a customer?We’re accustomed to thinking that more is better in marketing. More sends create.

Content Marketing

Composable Loyalty: How Modular Tech Will Reshape the Rewards Stack

Switchfly Team , Switchfly | December 11 2025

Today’s loyalty landscape looks very different than it did just a few years ago. Brands are under immense pressure from rising customer expectations, fragmented digital ecosystems, and the.

Loyalty / Rewards Programs

AI Strategies to Cut Costs, Curb Fraud and Improve Customer Experiences

Hashim Toussaint, FIS , FIS Global | December 10 2025

Key takeawaysAdvanced use of AI technology is helping banks reduce costs, mitigate cyberthreats and enhance customer experiences, with 80% of surveyed firms reporting improvements in risk and fraud.

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Anthony Chiulli, Hightouch , Hightouch | December 09 2025

Black Friday and Cyber Monday (BFCM) used to be a single weekend of frenzied shopping. Today, the peak shopping season often spans a full week—and in many cases, the entire month of November.

Artificial Intelligence

The Lowdown on Loyalty: Trends to Watch in 2026

, Tillo | December 08 2025

If there’s one thing the past few years have taught us, it’s that loyalty doesn’t stand still. From how consumers earn and spend rewards to the technology driving those experiences,.

AI in Retail: Navigating a New Era in the Purchase Journey

Lauren Sutherland, Phaedon , Phaedon | December 08 2025

Today’s retail landscape leverages a sophisticated combination of predictive, generative, and agentic AI. Its current applications span the entire customer journey, from AI-generated ad.

Artificial Intelligence

Holiday Loyalty: How Exclusive Rewards Drive Engagement and Sales

The Baesman Team , Baesman | December 05 2025

The holidays are a make-or-break season for brands. With inboxes full, shoppers stretched thin, and competitors everywhere contending for attention, loyalty programs need to step up. When done.

Loyalty / Rewards Programs

Building Loyalty in Transactional Channel Industries

The Maritz Team , Maritz | December 04 2025

In price-driven industries like HVAC and construction, channel partners often switch suppliers for better deals. But it's not just a pricing problem—it's a loyalty problem. Learn how to.

Loyalty / Rewards Programs

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