Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Ignite 2018 Conference at UMN will Focus on Protecting Trust in Today’s Consumer Journey

The YA Engage Team , YA|Engage | September 19 2018

Speaker lineup combines top academic researchers with corporate leaders including Wells Fargo CMO, Jamie MoldafskyMinneapolis, August 21, 2018 – In today’s business world, there is.

CRM (Customer Relationship)

Drive Consistent Personalization Across the Journey

Bernard Chung , SAP | September 19 2018

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer.

Navigating the Modern Loyalty Landscape

Peter Lim , Marigold Engage + by Marigold | September 12 2018

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty.

Re-Invention Drives Loyalty - and Survival - in Our Age of Disruption

Howard Schneider , Kobie Marketing | September 11 2018

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We.

Case Study: How to Balance Compliance Demands with Loyalty Program Needs

Suzanne Balter , Akamai | September 10 2018

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines.

4 Quick Wins with Mobile Wallet Marketing

The 3C Interactive Team , 3Cinteractive | September 07 2018

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with.

Kobie's Emotional Loyalty Scoring Tool

The Kobie Marketing Team , Kobie Marketing | September 05 2018

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such.

How Utility Companies Can Monetize Data

Glenn Squire | August 29 2018

In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits. Today, let's explore the use.

Data Analytics

Is Your Loyalty Program Making the Grade?

Jon Siegal , Marigold Engage + by Marigold | August 27 2018

The loyalty landscape is changing.The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect.

5 Ways to Keep Top Talent Happy & Engaged

The Virtual Incentives Team , Virtual Incentives | August 23 2018

Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too.Happy people do.

Talkin' Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

Peter Lim , Marigold Engage + by Marigold | August 22 2018

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather.

When is Customer Feedback a Really Bad Idea?

Phil Durand , Confirmit | August 21 2018

The other day I found myself in the slightly annoying position of being unable to procrastinate any further. I had to – finally – admit defeat and just well get on with a domestic DIY.

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