/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

The Data Gap in CPG Marketing

David Roseman, Epsilon | February 01 2019

CPG brands are finally embracing e-commerce, but there are still hurdles ahead.CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025.

READ MORE

Mind the GAAP Part 3: Mitigation Strategies & Best Practices

Randy Hernandez, Brierley + Partners , BRIERLEY | January 31 2019

As we’ve highlighted in Part 1 and Part2 of this 3 part Mind the GAAP series, beginning in 2018, changes in accounting for structured loyalty programs (i.e. points, miles, stars, etc.) may have.

READ MORE

Create a Successful Catering Rewards Program

Terri Burton , Paytronix | January 30 2019

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat.

READ MORE

Loyalty Program Best Practices: Get Experiential

Jon Siegal , Marigold Engage + by Marigold | January 29 2019

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming .

READ MORE

Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | January 28 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

READ MORE

Why You Have to Stop Thinking in Points When it Comes to Customer Loyalty

Paul Wolfer, Clarus Commerce | January 25 2019

When you think of a loyalty program, what comes to mind?Points? Discounts? Scanning a loyalty card or giving your phone number at checkout?Traditionally, that’s what loyalty programs have.

READ MORE

12 Predictions for 1:1 Marketers in 2019

Guy Cierzan | Olson 1to1 , Olson 1to1 | January 24 2019

As 2018 comes to a close and we turn the page to 2019, it is our tradition to pause and think about what the year ahead could bring. Like all industries, the loyalty space continues to experience.

READ MORE

Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.

READ MORE

3 Ways to Power Up Your CX in 2019

Jade McFarland, HTK , HTK Limited | January 22 2019

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a.

READ MORE

Mind the GAAP Part 2: Leading Program Financials Examples

Randy Hernandez, Brierley+Partners , BRIERLEY | January 21 2019

Congratulations! If you’ve read through Part 1 of our 3-part series, you’ve gained an appreciation for the potential impacts the new “deferred revenue” accounting rules could.

READ MORE

Less Common AI Terms Marketers Should Know

Janet Wagner, Zylotech | January 18 2019

If you Google “AI terms marketers should know” you’ll find quite a few posts that include many of the same AI terms. Common AI terms include machine learning (ML), algorithm.

READ MORE

Making B2B Marketing Better: A Guide

The Snipp Team , Snipp | January 17 2019

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged.

READ MORE
Displaying results 1993-2004 (of 2569)
 |<  <  163 - 164 - 165 - 166 - 167 - 168 - 169 - 170 - 171 - 172  >  >|