Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

October 10th To Be Designated As “Reward Points Day”

The Maritz Loyalty Team , Maritz Motivation | October 10 2018

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017.

4 Reasons Why CMOs Should Invest in Voice Marketing

Guillaume Privat, PullString , PullString | October 05 2018

This post originally appeared on the PullString blog. Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants. They go by.

The Next Phase for Grocery Store Loyalty Programs

| October 05 2018

It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon Go, Amazon’s very own.

Adolescent Intelligence: Why AI and My Teenager Have A Lot In Common

Claire Sporton, Confirmit , Confirmit | October 04 2018

As 2018 whirrs into life, we continue to be bombarded by stories of robots. They’re going to make everything wonderful! They’re going to make everything terrible! Everything is changing.

Data Analytics

Gift and Rewards Programs Boost Revenue Far Beyond the Holiday Season

The Xenial Team , Xenial | October 03 2018

For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues. Customers like gift and rewards programs, According to Wallethub.com, in.

How Relevance is Changing the Marketer’s Role

Christina Tramontozzi, Zylotech | October 01 2018

As marketer’s accountability to their business organization continues to broaden with the evolution of marketing / sales unification (think smarketing), their understanding of the.

Customer Identity Management Drives Loyalty Program Success

The Janrain Team , Akamai | October 01 2018

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with.

Three Reasons Marketers Should be Enthusiastic about Machine Learning

Janet Wagner | September 27 2018

Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases- from automating business processes to creating highly personalized.

Why Your Loyalty Program Isn’t Driving Revenue – And How to Fix It

Jeff Hassman , PDI | September 27 2018

Effective loyalty programs consistently deliver results across the metrics that matter to brands: foot traffic, basket size, frequency of visits and revenue. But as successful as they&rsquo.

No More Creepy! Gain a Competitive Edge with Data Privacy

Ratul Shah , SAP | September 26 2018

Everyone wants the love of their customers. Marketers collectively spend billions of dollars each year to attain it, while consumers are increasingly resistant to give it.Why?Too often, marketers are.

Marketing Evolution: From Personalization to Individualization

Bernard Chung , SAP | September 20 2018

Personalization. Personalization. Personalization. “Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now.

CRM (Customer Relationship)

Loyalty + Wearables

Joe Doran , Persuade Loyalty | September 19 2018

Don't want to read the blog? No worries! Listen to our podcast. With the advent of the Apple Watch, Google Wear, Fitbit and other wearables - the trend has mainly been toward fitness. However.

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