Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Increase Loyalty Program Engagement

The CrowdTwist Team , CrowdTwist | November 28 2018

Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact.

It’s Raining Customer Loyalty: Why You Need an Umbrella Program

Kasey Cover, FasTrax Solutions , FasTrax Solutions | November 27 2018

Customers are the heart to any business. Without them our businesses wouldn’t survive, so it’s crucial that you make each of their experiences memorable in hopes that they’ll be.

Inside The Industry’s Best Customer Loyalty Programs

Grace Miller, Annex Cloud , Annex Cloud | November 26 2018

Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading.

Perfect Pairing: Influencer Marketing for Loyalty

Austin Dummer, Aimia | November 20 2018

For brands looking to reach Millennials – the largest generation in the US with an annual spending power of $600 billion – they need to look to Instagram, the most popular social channel.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | November 19 2018

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

How to Use Gift Cards to Give an Experience This Holiday Season

Evan Snively, Martiz Loyalty , Maritz Motivation | November 16 2018

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice.

Spring Marketplace Delivers Crucial Data & Sales

The Spring Marketplace Team , Spring Marketplace | November 15 2018

Today’s brands depend on data. And over the past decade, digital companies have leveraged data to thrive. E-commerce companies know their customers’ browsing and buying behaviors. And.

A Checklist to Prepare for Digital Fraud this Holiday Season

Melayna Gabiou, Kount , Kount | November 14 2018

It’s an exciting time of year for consumers and businesses alike as they shop to give and receive the perfect gift. Celebrating the joy of record sales during the holiday season is what.

The Next Big Trend: Living in Parallel Universes

Kate Hogenson, Kobie Marketing , Kobie Marketing | November 13 2018

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in.

5 Loyalty Trends That Are Revolutionizing the Industry

Erin Raese | November 12 2018

These days, what we think of as “loyalty” is ever-evolving. While the promise of burgeoning tech is catching a lot of the noise for the marketplace, there are underlying strategic tactics.

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist Team , CrowdTwist | November 09 2018

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

The CrowdTwist Team , CrowdTwist | November 08 2018

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is.

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