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Supplier-Contributed Blogs

Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance

Kelly Nickerson | June 07 2019

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.

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Using the Science of Habits to Create a Successful Loyalty Program

Meg Tronquet , PK | June 06 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer.

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7 Ways to Earn Customer Love in 2019

The CrowdTwist Team , CrowdTwist | June 05 2019

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing.

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Customer Data is The Ticket to Personalized Offers

The Cheetah Digital Team , Marigold Engage + by Marigold | June 04 2019

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune.

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Digital Fraud Prevention and Business Innovation

The Kount Team , Kount | June 03 2019

In today’s competitive consumer sales environment, many companies are engaged in digital transformation.For merchants, this often means expanding traditional sales channels to include loyalty.

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Loyalty Expo Recap: Going Beyond Points

Tad Fordyce | May 31 2019

Although rewards (points) remain an integral component of loyalty programs, customer expectations are changing. As marketers, we need to fulfill these expectations.Loyalty marketing is complex. But.

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Building Customer Loyalty: The Value of Tiers

Emily Grill | May 30 2019

Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and 75% us[ing] instant cash-back or discounts in their program1.

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Why Your Loyalty Program Needs to be a Deep Differentiator

Paul Wolfer | May 28 2019

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their.

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Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 18 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know.

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Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 09 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know.

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Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

Joerg Granacher, ICF Next , Phaedon | May 02 2019

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn.

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Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

The Brierley+Partners Team , BRIERLEY | April 30 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing, you know.

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