Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Your Next Business Should Be a Subscription Business. Here's Why

Featuring Peter Figueredo , House of Kaizen | July 29 2019

The subscription model, without question, has encountered success among several different industries. In April 2017, subscription companies hosted 37 million visitors on their sites -- an.

Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

Nina Maurer , PK | July 26 2019

Fostering a community with your customers is key to brand loyalty. Your best customers likely expect community. Emotionally connected customers have a 306% higher lifetime value, which means.

How Amazon Prime Day Individualized “The Big Sales Event”

Mike Stone , Airship | July 25 2019

This article was originally posted on Campaign.Amazon Prime Day might represent Amazon CEO Jeff Bezos and his team’s greatest retail triumph. Thanks to them, with Prime Day, we now have a.

From Trust to Success: Becoming an Industry Leader in the Digital World

Steve Pulley , Experian | July 24 2019

Across the globe, fraud risks continue to grow and businesses continue to invest more to combat potential threats. According to Experian’s 2019 Global Fraud and Identity Report, which was.

Best Practices Churn Campaign – Starting with the Basics

The Aimia Team | July 23 2019

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of.

The Role Subscription Marketing Will Play In Personalization

The House of Kaizen Team , House of Kaizen | July 22 2019

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out.Proposed.

Loyalty / Rewards Programs

Mobile App Fraud Burns Restaurants – The 6 Top Schemes

The Kount Team , Kount | July 19 2019

Have you ordered lunch via a mobile app recently? Multiple restaurant types including quick service restaurants (QSRs), fast casual, as well as table service restaurants are engaging customers.

3 Things All In-House Marketing Teams Need

Featuring Matt Cronin, Founding Partner , House of Kaizen | July 18 2019

Agencies are no longer as worried about competing on price or skill set: They're concerned about losing work to clients themselves. More and more companies, like T-Mobile have.

5 Ways Social Media Impacts Customer Loyalty

Muhammad Khan | July 17 2019

Many people still view “loyalty” to a brand as merely a program.But loyalty is so much more than that. Having a great loyalty program has to be part of the mix, but loyalty is bigger than.

Personalized Email Marketing: 5 Keys To Success

Kara Trivunovic | July 16 2019

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more.

Digital / Direct Marketing

Three Things D2C Brands Need to Do to Stand Out on Amazon Prime Day, and Every Day

Raj Nijjer, VP of Marketing , Yotpo | July 16 2019

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of.

Driving innovation through Co-Creation

Fred Faulkner , Phaedon | July 15 2019

Imagine…Today’s the big day: the day your agency partner presents ideas and solutions to your brand. After a thorough process of finding this agency, you challenged them to meet the.

Branding / Product Positioning

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