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Supplier-Contributed Blogs

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience.

The Airship Team , Airship | September 03 2019

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences. PORTLAND, Ore., — August 27.

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Gen Z: How brands can attract the new generation of consumers

Neil Tierney , Phaedon | August 30 2019

Gen Z are radically different from past groups of consumers, and important for us as marketers to understand. They demand a whole new way of ‘wooing’ if brands want to engage with them.

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Why Promotions and Customer Success Go Hand-in-Hand

Marlon Bowser , HTK Limited | August 29 2019

I’m going to tell a true story.On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let&rsquo.

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Introducing Cheetah Message Archive

Keith Lifschin , Marigold Engage + by Marigold | August 28 2019

Throughout all my time in marketing, two things have become abundantly clear:   Customer experiences must be seamless in order to be truly satisfactoryAvoiding risk requires.

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eCommerce Returns: Best Practices for Fashion Brands

Michelle Bitran , Yotpo | August 27 2019

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce.

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Mobile CX: How Burger King, Chipotle & More are Getting it Right

Mike Stone , Airship | August 26 2019

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile.

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What Happens to Your Loyalty Program When Transactional and Experiential Benefits Work Together

Jim Tierney | August 23 2019

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences.

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Optimize your predictive analytics through model ecosystems

The ICF Team , Phaedon | August 22 2019

Friends, I did it. I bought a pair of shorts via an Instagram ad.It wasn’t hard for them to find me. Summer is on the way. I needed shorts. But now, they haunt me. Wherever I go, internet or.

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The Death of the Customer Journey: an Interview With Judd Marcello

Jen Ribble , Marigold Engage + by Marigold | August 21 2019

Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do.

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Participant Perspectives; The Importance of Seamlessly Connected Retail Customer Experiences

Sonya Shen , KNow Research | August 20 2019

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail .

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What Metrics Matter in Your MDF Reporting?

Courtney Acuff , Ansira | August 19 2019

Tips for measuring the effectiveness of your market development fund programs.“Not everything that counts can be counted, and not everything that can be counted counts.”This quote by.

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How to Make a Loyalty Program Successful

The Bumped Team , Bumped | August 16 2019

How do the successful loyalty programs work?Every year, companies spend billions on rewards programs. But from points to promotions to coupons, are they really successful?There are so many programs.

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