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Supplier-Contributed Blogs

Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.

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3 Megatrends Creating the Rise in Premium Loyalty

Brian Carl, Clarus Commerce | September 18 2019

Premium loyalty programs aren’t new.In fact, Amazon Prime is the best known premium loyalty program and it was released in 2005.If that’s the case, why are we hearing so much about it.

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Maximizing Enrollments: Easy as 1,2,3

Randy Hernandez, Brierley+Partners , BRIERLEY | September 17 2019

It’s widely known that consumers have lots of brand relationships.  It’s been estimated that US consumers have over 3.8 billion loyalty memberships1. Radicati projects worldwide.

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Hotel Programs: Where is the value?

The CTM Team , CTM Loyalty | September 16 2019

Too many people consider hotel accommodation a ‘sunk cost’ of business travel – but it shouldn’t be that way.Accommodation is a key part of our clients’ travel spend and.

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How the Subscription Model has Paved the Way for Premium Loyalty

Tom Caporaso | September 13 2019

The subscription model is booming.For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well.Industries like.

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Limit Risk with Cheetah Tokenization

Keith Lifschin , Marigold Engage + by Marigold | September 12 2019

Data breaches — they seem to be everywhere. In today’s technology-driven, connected world, it seems like we can’t go a single day without hearing about a security crisis .

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On their Terms: Millennials Shift the B2B Buying Journey

Antje Helfrich, Lenati , PK | September 11 2019

Enterprise technology buying is changing, driven by two major trends: the consumerization of B2B and a generational shift as Millennials step into decision-making roles. This has implications for.

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CPG Loyalty Programs are Tackling Unique Challenges Head-On

The ICF Next Team , Phaedon | September 10 2019

Launching and sustaining a differentiated, effective loyalty experience can be particularly challenging for Consumer Packaged Goods (CPG) brands. Luckily, recent technology and industry developments.

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Contact centers are evolving: 5 capabilities you need now

Mike Asebrook , Pegasystems | September 09 2019

Ten years can go by in a flash. Our lives, work, technology – all can evolve in a surprisingly short period of time. Consider your experience when you contacted a company for service a decade.

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3 tips for going global with your loyalty program

Prabhu Kannan | September 06 2019

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s.

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How to Measure Your Loyalty Program

The Bumped Team , Bumped | September 05 2019

To learn more about Measuring and Maximizing ROI: How to Make the Most of Your Loyalty Program, click here to register for the upcoming Loyalty360 webinar featuring Bumped. Are you thinking.

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How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

The Crowdtwist Team , CrowdTwist | September 04 2019

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout.

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