Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

5 Ways to Improve Your Customer Relationships

The cxLoyalty Team , cxLoyalty | October 08 2019

Strong customer relationships are critical to the success of your company, helping to build brand advocates that drive more revenue and, if needed, help weather a crisis. There’s no single.

5 Behavioral Science Principles You Can Use Everyday

Chris Dornfeld , Maritz Motivation | October 07 2019

Creating a great culture starts with collecting all the underlying whys.Every HR professional knows the type of culture they’d like for their organization, and how they’d like their.

How Personalization Helps Airlines Make Better Connections

Elaine Fearnley, Pega , Pegasystems | October 04 2019

The airline industry is setting travel records, flying more than 4.3 billion passengers in 2018. All of this jet-setting has boosted passenger revenues industry-wide to more than $560.

Loyalty / Rewards Programs

The Complete Guide to Creating a Declared Data Strategy

Rachel Haberman, Jebbit , Jebbit | October 03 2019

Creating a declared data strategy doesn’t have to be complicated. Here’s how you can make your plan to collect and activate consumer-consented first-party data at scale.There’s not.

Enlightened Data Collection: Thinking out of the form field box

Dave Hoffman, Creative Director , Prizelogic | October 02 2019

As a copywriter, I was conditioned to consider the consumer’s attention span, or lack thereof, and try to make every interaction with a brand worthwhile. Ensuring that value exchange is the.

Subscription Service Models are Good, but They Can be Better

Carlos Dunlap-Beard | September 30 2019

Traditional subscription/member services models work well for some brands. Stitch Fix, Dollar Shave Club, Hello Fresh, Sephora, and Blue Apron are some of the brands that have found success.Although.

Loyalty / Rewards Programs

Using UI/UX design principles to improve smartphone-based informed consent

, Phaedon | September 27 2019

Smartphones have opened a new avenue of communication between researchers and study subjects—and this medium presents both opportunities and challenges. On the opportunity side, we can engage.

Why isn't loyalty trendy?

The cxLoyalty Team , cxLoyalty | September 26 2019

Digital transformation. Customer experience. Artificial intelligence. Now those are trendy marketing buzzwords. With each hot topic, latest analyst report, most recent business magazine article, or.

Loyalty / Rewards Programs

Don’t Be Creepy: How Marketers Should Think About Data Privacy

The Cheetah Digital Team , Marigold Engage + by Marigold | September 25 2019

Let’s face it. What marketers view as exciting innovations in data collection can actually be spooky for consumers. With targeted ads and personalized emails becoming the norm, it is easy for.

Do New Members Like Your Rewards Program?

Andrew Lanciani, Brierley+Partners | September 24 2019

Healthy programs should be constantly generating an influx of new members, and the early stages of their membership is an ideal time to gather feedback from your new members through a new member.

Loyalty / Rewards Programs

Why You Can’t Forget the Human Experience in Customer Loyalty

Tom Baker, Clarus Commerce | September 23 2019

We toss around the word loyalty often.Whether it involves friendships, relationships, sports teams, pets, retail, or restaurants, we hear and use the term loyalty regularly and it means different.

Loyalty / Rewards Programs

“Beginning with the end in mind”: How Jim Harwood helped jump-start Farm Bureau Financial Service’s.

Daniel Saunders, Qualtrics , Qualtrics | September 20 2019

Ask Jim Harwood, Client/Member Experience VP at Farm Bureau Financial Services, how you build support for a CX program with your CEO and Senior leadership and he’ll tell you to take a lesson.

CX (Customer Experience)

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