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Supplier-Contributed Blogs

Is Paid Loyalty Right for Your Brand?

Charanpal Brar, Bond Brand Loyalty , Bond Brand Loyalty | November 11 2019

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and.

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The 5 Best Black Friday & Cyber Monday Campaigns

Michelle Bitran, Head of Content , Yotpo | November 06 2019

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the.

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The holiday survival toolkit: Deliver fantastic CX and get your employees through to January

Daniel Saunders, Qualtrics , Qualtrics | November 05 2019

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an.

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Tier status: How to Best Ensure Your Customers Grow With You

ICF Team , Phaedon | November 04 2019

At the start of every year, loyal customers everywhere begin their quest to earn elite status...again. Those who are well-versed in their favorite program know whether they qualified, or better yet.

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It’s not them, it’s you…

Christopher Kopenec, Senior Director, Strategy , BRIERLEY | November 01 2019

Any well-built member engagement cycle isn’t complete without a Churn campaign.  We all learned long ago that it’s easier & cheaper to retain an existing .

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

Kristi Roehr | October 31 2019

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions.

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Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Yvette Hastings , Kentico Software LLC | October 30 2019

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from.

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Motivating Consumer Engagement with Gamification

Gina Fleck – Senior Director, Strategy & Insights and Michela Baxter – Senior Director, Loyalty | October 29 2019

These days, gamification is a marketing buzzword, seemingly ubiquitous in the industry and sometimes seen as a foolproof way to inject a little fun into consumer engagement campaigns. Gamification.

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What Questions Should you be Asking About Premium Loyalty?

Paul Wolfer, Clarus Commerce | October 29 2019

As a retailer, you’re thinking about customer engagement.In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more.

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Reactivating One-Time Holiday Shoppers

Nikhil Naidu, Product Marketing Manager, Yotpo , Yotpo | October 28 2019

As an eCommerce merchant, you can’t wait for the holiday season.   November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen.

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How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald, Annex Cloud | October 25 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

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5 Ways to Maximize Loyalty Program Revenue

The Aimia Team | October 24 2019

Brands are looking for more ways to be smarter with their marketing investments. Within loyalty, marketers are expected to generate content, deliver a personalized experience and pay for rewards and.

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