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Supplier-Contributed Blogs

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | December 03 2019

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

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How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald , Annex Cloud | December 02 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

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Get the Best Results From Your Web Analytics Platform With the 3 P’s

Kelly Hansen, VP Insights , Ansira | November 27 2019

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.You can use the snazziest, feature-rich web analytics tool on the planet, but if.

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How to Make The Holidays Easy For Your Customers, and More Profitable For Your Brand

Andrea LeGrand, ICF Next , Phaedon | November 26 2019

With two-thirds of consumers having just begun their holiday shopping in October, there’s still time to make the most of the season for both your shoppers and your brand. Here are six things to.

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Is It Time to Rebrand Your Loyalty Program?

Jill Goran , BRIERLEY | November 25 2019

 Four Key Creative Considerations The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty.

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A successful 2020 starts right now!

| November 22 2019

Strategize for these three events today   Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around.

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Financial Institution Loyalty Landscape – Current Global Perspective

The Aimia Team | November 21 2019

Globally, loyalty in the Financial Institution (FI) industry remains heavily centered around credit card benefits. Traditional credit card loyalty constructs consist of: customers earning points for.

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XM Visionaries: How Mastercard built a global CX team

Jack Davies, Qualtrics , Qualtrics | November 20 2019

As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an.

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Why Black Friday is Key to Your Year-long Loyalty Efforts

Jim Tierney, Clarus Commerce | November 19 2019

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a.

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2019 Brand Loyalty Statistics

Michelle Bitran, Yotpo , Yotpo | November 18 2019

We broke down the key do’s and don’ts for building true brand loyalty.  Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination.

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What Costco gets right about customer loyalty

Ned Shugrue, ICF Next , Phaedon | November 13 2019

No traditional loyalty program necessary: the wholesale giant kills the loyalty game.Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it&rsquo.

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Retail Loyalty Landscape – Current Global Perspective

The Aimia Team | November 12 2019

Retail loyalty programs are some of the most abundant in the marketplace today. As a result, consumers can now expect most of their favorite brands to offer incremental benefits for loyalty. To the.

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