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Supplier-Contributed Blogs

Hotel Loyalty Landscape – Current Global Perspective

The Aimia Team | December 19 2019

Hotel loyalty programs continue to attract large amounts of customers – 46% of US consumers have joined a hotel loyalty program at some point in their lives. Globally, hotel brands.

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Perfect Rewarding: How Technology Can Help  

The Comarch Team , Comarch | December 18 2019

The main purpose of every loyalty program is very simple from the customer perspective – they sign up because they want to be recognized and rewarded. As long as.

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How to Reward Survey Participation While Keeping Responses Anonymous

Brenda Stoltz , Rybbon | December 17 2019

As a researcher, you know that getting the quantity of responses needed for actionable insights is just half the battle. You also need participants to be completely honest in their responses. To.

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Ready to Boost Loyalty? Create Habits Your Customers Won’t Break

Kate Hogenson, Kobie , Kobie Marketing | December 16 2019

Grocers are running to catch up to Amazon Go’s “pay and just walk out” store model. Some like Tesco are adding similar over-head camera technology to automate scanning.

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What You Should Know about the California Consumer Privacy Act (CCPA)

Yvette Hastings, Kentico , Kentico Software LLC | December 13 2019

From January 1, 2020, the CCPA will protect the privacy of consumers based in California, one of the most populous states in the United States. Companies that infringe upon it can risk consumer.

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Loyalty’s Secret Ingredient: Email

Andrea Marvel, Epsilon | December 12 2019

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It.

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Has the Starbucks Rewards Revamp Been a Pick Me Up?

Jim Tierney | December 11 2019

When Starbucks relaunched its loyalty program in April, it was met with some initial criticism.Would it alienate existing core customers?Would people understand it?Would it really contribute to.

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Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

Cristina Dinozo, Yotpo , Yotpo | December 10 2019

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has.

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Airline Loyalty Landscape – Current Global Perspective

The Aimia Team | December 09 2019

Loyalty started in the airline industry and the innovation of these programs spilled out to other verticals. Today, the airline industry is a highly competitive and commoditized marketplace, and its.

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Evaluating your loyalty technology platform? Five tips to streamline the process.

Jim Mattson , Phaedon | December 06 2019

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the.

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Premium Economy in 2019 - Is it worth it?

The CTM Team , CTM Loyalty | December 05 2019

2019 was dubbed the ‘Year of Premium Economy’, but did it live up to its expectations? Depending on your corporate travel policy, Premium Economy can be a preferred option for short.

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Black Friday Blues: Rethinking discount-driven loyalty

Marlon , HTK Limited | December 04 2019

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and.

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