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Supplier-Contributed Blogs

New Research: The ROI of Customer Experience

Bruce Temkin, Qualtrics , Qualtrics | January 09 2020

The XM Institute recently published a new report, The ROI of Customer Experience, 2019. It examines the connection between customer experience and loyalty across 20 U.S. consumer.

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Looking Forward: 2020 Marketing Predictions from CMO Richard Jones

Richard Jones, Cheetah Digital , Marigold Engage + by Marigold | January 08 2020

2019 has been a fairly tumultuous year for marketers. The first fines began to hit brands for GDPR breaches and the previous years’ Cambridge Analytica scandal continued to rumble-on, keeping.

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Seeking a Shared Purpose in Loyalty Partnerships

Anthony Kavanagh, ICF Next , Phaedon | January 07 2020

Beyond the promise of relaxation, exploration, or adventure, one thing that can help push a vacation from ‘great’ to ‘totally awesome’ is to earn points through an airline or.

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Telco Loyalty Landscape – Current Global Perspective

The Aimia Team | January 06 2020

Telecommunication (telco) as an industry isn’t known for its strong loyalty, as shown by high customer churn and rich acquisition offers. Most consumers tend to view telco businesses as a means.

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How To Maximize Returns on Your Martech Investments

Jay Mellman, Epsilon , Epsilon | January 03 2020

“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of.

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Building a Case For Sustainable Retail

Lauren Sutherland, ICF Next , Phaedon | January 02 2020

Environmentally focused consumers are pressuring companies to implement sustainable practices beyond greenwashing—or lose their loyalty. Greta Thunberg certainly has shaken up the global.

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The Do’s and Dont's of Market Research Incentives

Brenda Stoltz Marketing Manager, Rybbon , Rybbon | December 31 2019

Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts.

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Improving patient experience by engaging your employees

Susan Haufe, Qualtrics , Qualtrics | December 30 2019

When I was a chief experience officer, I often told front-line leaders to stop focusing on patient experience and invest their energy in their employees. Healthcare organizations (HCOs.

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How to Measure Your Mobile Wallet Success

Chelsea Hollerud, Cheetah Digital , Marigold Engage + by Marigold | December 27 2019

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They.

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Why Connection is the Path to Customer Loyalty

Danielle Perez, Clarus Commerce , Clarus Commerce | December 26 2019

Connect, connection, and connected.These are all words we use on a regular basis, especially when we’re talking about customer loyalty.Before the digital age, when customers shopped at their.

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Wait…They’re All Running Their Marketing On Clouds As Well?!

The Comarch Team , Comarch | December 23 2019

When in cloud    Cloud computing has been around for so long that, for some, it has become somewhat of a cliché. It is predicted that the term will soon end up on.

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The best places to shop these holidays

Ross Lambert, Qualtrics , Qualtrics | December 20 2019

Love it or hate it, you can’t deny shopping in the holiday season is big business. For retailers there’s more than 700 billion dollars up for grabs. In the rush to claim their share,.

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