Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

2020s Marketing Trend #6: Social Will Be About Connection, Not Clout

Jordan Ben, Social Media Link | February 12 2020

Throughout our series on predictions for the 2020s, we’ve covered a number of important topics marketers should pay attention to. From transparency to experiences to .

Social Media

Three Routes to Modernization

Steve McLaughlin | SVP Product Management, FIS Global , FIS Global | February 11 2020

From trading to data management to settlement and accounting, the executives that I speak to recognize that they need to do more with less and still deliver a customer experience that is consistently.

Data Analytics

2020s Marketing Trend #5: Is Your Brand Part Personal Assistant?

Jordan Ben, Social Media Link | February 10 2020

Last week, we covered why brand loyalty in the future will be achieved through shared values and new understandings, in addition to our other predictions highlighting transparency.

Branding / Product Positioning

Why Foot Locker’s New Loyalty Program Could Be The Perfect Fit

Jim Tierney, Clarus Commerce | February 07 2020

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty.

Loyalty / Rewards Programs

2020 Trends: 5 Things that Will Impact Your Loyalty Program

Brandon Logsdon, PDI Software , PDI | February 06 2020

Loyalty programs’ long-standing emphasis on earning points has relegated the relationship between brand and customer to a transaction. In 2020, with loyalty programs giving consumers more.

Loyalty / Rewards Programs

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist & Oracle Team , CrowdTwist | February 05 2020

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

Prepaid wearables let fans keep having fun

Jerry Uffner | SVP and Group Executive, FIS Global , FIS Global | February 04 2020

If you’ve attended a game or another event on a college campus lately, you’ve probably experienced waiting for a long time in a long line. Given a choice, who would want to spend time.

CX (Customer Experience)

2020s Marketing Trend #4: Loyalty Will Be About Sharing Values and Introducing New Ideas

Jordan Ben, Social Media Link | February 03 2020

In our content series about how marketers can prepare for the 2020s, we’ve talked about making transparency a huge priority, making “experiences” the new “content.

Loyalty / Rewards Programs

The Keys to Creating a Strong Customer Loyalty Program

The Formation Team , Formation | January 31 2020

Since Black Friday, the headlines have reported stagnant U.S. retail sales. And the future doesn’t look much better. Predictions say the market will barely grow 2% annually over the.

Loyalty / Rewards Programs

Holiday 2020: Are You Already Behind?

Brian Carl, Clarus Commerce | January 30 2020

The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was.

Loyalty / Rewards Programs

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

Jordan Ben, Social Media Link | January 29 2020

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive.

Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels, Bond Brand Loyalty , Bond Brand Loyalty | January 28 2020

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong. Just as marketers continue to chase the millennial.

Employee Engagement/Training

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