Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Building Customer Trust and Emotional Loyalty With Transparent Data Practices

Tony Cleveland, Mark Halterman, Phaedon , Phaedon | October 22 2025

Customer loyalty demands more than checking regulatory boxes. When brands focus solely on technical compliance while neglecting genuine transparency, they face hidden costs and create a trust deficit.

Redefining the Modern Rewards Catalog: Why Platforms Are Moving from Transactional to.

The Switchfly Team , Switchfly | October 21 2025

Rewards catalogs have always been the heart of loyalty programs, but what members value inside them is changing fast. Gift cards and discounts may once have been enough, yet they struggle to create.

Loyalty / Rewards Programs

The ROI of Rule Optimization

The Maritz Team , Maritz | October 20 2025

Established programs understand the constant pursuit: keeping upward momentum while keeping program budgets in check. It takes strategic moves, proactive planning and, for the longest-standing.

Technology

5 Real Examples of Best-in-Class Channel Partner Incentive Programs

ITA Group Team , ITA Group | October 17 2025

While evolving markets can challenge organizations and their partners, one thing remains consistent: channel partner incentive programs are a powerful tool to face changes proactively. The.

Loyalty / Rewards Programs

Inside the CRM program Powering Academy Sports + Outdoors

Luke Kline, Hightouch , Hightouch | October 16 2025

This article is part of our Lifecycle Leaders series. Subscribe here to get every edition along with expert insights like this and journey breakdowns from the world's largest brands.I.

CRM (Customer Relationship)

The Future of Customer Loyalty

The Switchfly Team , Switchfly | October 15 2025

Loyalty programs are entering a new era. What once relied on points and perks to keep customers engaged is now being tested by shifting generational behaviors, heightened competition, and the rise of.

Loyalty / Rewards Programs

Gamification Strategies to Re-Engage Lapsed Loyalty Members

The CataBoom Team , CataBoom | October 14 2025

Thriving businesses know the golden rule: It costs more to acquire a new customer than it does to keep the one you already have. This is why it is so important to nurture loyalty, and not just pursue.

Solving the Hidden Challenges of POP Signage

The Baesman Team , Baesman | October 13 2025

Point-of-purchase (POP) signage is a proven way to influence customer behavior where it matters most: at the point of decision. Whether it’s a retail environment, a restaurant, a regional.

Buying Group Intelligence: Modernizing Account‑Based Marketing with Adobe

Kristy Jodoin, Bounteous , Bounteous | October 10 2025

As the Business-to-Business (B2B) landscape grows increasingly complex, the ability to effectively differentiate your B2B business from the competition requires a shift toward innovative strategies.

Asia’s New Rules of Engagement: Brand-Led Transformations Redefining Customer Loyalty

The Capillary Team , Capillary Technologies | October 09 2025

Asia is redefining loyalty with AI personalization, super app ecosystems, and gamified journeys rooted in local culture. See how leading brands convert everyday moments at QR checkouts, mobile.

Embedded Rewards: Why Fintechs Are Turning to Travel to Keep Customers Engaged

The Switchfly Team , Switchfly | October 07 2025

As financial services evolve, fintechs are under growing pressure to differentiate in a crowded market. Generic perks like cash back and gift cards are no longer enough to capture attention or drive.

Customer Engagement

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