Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Distribution Versus Loyalty: What’s More Important for Brands?

Brian Carl | March 17 2020

Where do you start searching for a new product?Did you know that nearly 50% of new searches start on Amazon?While that’s a huge number by itself, Google accounts for almost 35%.So, if roughly.

The Benefits of Co-Production

Teonna Akinsete, Kenton Hankins, & Andras Bakos, Innovation Lead – Design, Pega , Pegasystems | March 16 2020

Unlike most fortune tellers I can predict with near 100% accuracy that your company is going through a digital transformation. Digital transformations are big. Digital transformations are complex.

Striking back at the corporate travel RFP

Mark Dauner, Travel & Transport , Loyalty by Travel and Transport | March 13 2020

The world of motion pictures changed forever in 1977 with the release of "Star Wars". It continues to this day in the form of motion pictures, television series, and other media. It should.

Technology

Introducing Connecting the Retail Dots

Chelsea Hollerud, Cheetah Digital , Marigold Engage + by Marigold | March 12 2020

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not.

Customer Engagement

Digital Commerce Leaders Choose Loyalty To Effectively Compete Against Amazon

Sean Ogino , Annex Cloud | March 11 2020

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect. The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern.

Is It Time to Rebrand Your Loyalty Program? Four Key Creative Considerations.

Jill Goran , BRIERLEY | March 10 2020

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty.

SMS: Surprisingly Effective

Erika Reed , Phaedon | March 09 2020

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends.

How To Launch Your Loyalty Program in Time for Holiday 2020 [Quarter-by-Quarter Guide]

Tom Caporaso, CEO | March 06 2020

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building.

Loyalty / Rewards Programs

Give Your Partners the Power to Own the Local Customer Experience

Andy Arnold, EVP, Chief Client Officer , Ansira | March 05 2020

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of.

Loyalty in Decline? Why Insight is the Answer.

Marlon Bowser , HTK Limited | March 04 2020

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers &ndash.

5 Business Travel Trends to Watch in 2020

The Travel & Transport Team , Loyalty by Travel and Transport | March 03 2020

Can business travel trends ever be accurately predicted?A decade ago, many within the business travel industry were predicting a poor outlook, largely predicated on the global economic crisis of.

The One Thing Marketers Need to Know about Data Privacy Legislation

Rachel Haberman, Jebbit , Jebbit | March 02 2020

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.With only months to go.

Technology

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