Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Managing Loyalty & Sales During the Current Crisis

Christopher Kopenec, Sr. Director, Strategy, BRIERLEY , BRIERLEY | May 05 2020

The current COVID-19 crisis has hit our economy hard. With loyalty members representing your best customers, your loyalty program is more important than ever. Now is the time to look at.

Loyalty / Rewards Programs

Company Loyalty in Times of Uncertainty

Tom Madden, ICF Next , Phaedon | May 04 2020

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times. In the loyalty business, companies.

Loyalty / Rewards Programs

Meaningful Personalization is as Simple as Being a Good “Friend”

Robert L. Mcclarin, Brierley , BRIERLEY | May 01 2020

Treat your members like friends Do your members want you to treat them like friends? If you’re the type of friend that has meaningful, caring relationships, then the answer is, “yes.

The Critical First Steps Towards Great Personalization

Robert L. Mcclarin, Brierley , BRIERLEY | April 30 2020

Great personalization doesn’t happen overnight We all know personalization is at the forefront of creating deeper customer relationships and brand-bonding customer experiences. Study after.

Personalization

Comparing Loyalty Management Technologies: Licensed and Cloud-based Systems

The Comarch Team , Comarch | April 29 2020

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined.

Technology

A Framework for Asking the Right Questions While Managing COVID-19

Faryar Borhani and Grant Toups, ICF Next , Phaedon | April 28 2020

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January,.

Data Is Your Friend In Uncertain Times

Tim Nargassans | Data Solutions Group, FIS , FIS Global | April 27 2020

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends.

Data Analytics

How 3 Big Brands are Thinking About Loyalty Differently in 2020

Chris Cobb, Clarus Commerce | April 24 2020

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.

Coronavirus and The Three Cs: How Businesses Can Navigate The New Normal

James Wilkins, ICF Next | April 23 2020

In these unprecedented times, businesses across the world are scrambling to adapt to new ways of working. And while change might seem uncomfortable, the global outbreak and spread of the coronavirus.

Effective Digital Messaging Strategies For Restaurants During Uncertain Times

Matt Leingang, Epsilon | April 22 2020

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these.

The keys to managing the business curve of COVID-19

Grant Toups, ICF Next , Phaedon | April 21 2020

To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are.

7 Ways to Add More Value to Your Loyalty Program

Emily Rudin, Oracle , Oracle | April 20 2020

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the.

Loyalty / Rewards Programs

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