Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

[EXCLUSIVE STUDY] Understanding COVID-19’s Lasting Impact as Stay-at-Home Restrictions Ease

Holly Bauer, Social Media Link | May 21 2020

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800.

Three Phases for Heading Back to Business

Bruce Temkin, Qualtrics , Qualtrics | May 20 2020

I’ve studied human behavior for decades, examining how people respond to their environment as customers, employees, and leaders. Humans are amazingly resilient—for the good and bad. Even.

Building Trust in a Time of Disruption and Preparing For The Future of The Customer Journey

Mike Sund and Stacy Kjelland, ICF Next , Phaedon | May 19 2020

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and.

Is Customer Research During Uncertain Times Reliable?

Greg Thomas, Pricing Solutions | May 18 2020

Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in.

CX (Customer Experience)

[EXCLUSIVE STUDY] How to Elevate Consumer Brand Sentiment During the COVID-19 Crisis and Beyond

Holly Bauer, Social Media Link | May 15 2020

In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer.

CX (Customer Experience)

How Scandinavian Insurance Giant Tryg is Taking its Digital CX to The Next Level

Daniel Saunders, Qualtrics , Qualtrics | May 14 2020

How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg.The rise of comparison sites in the.

CX (Customer Experience)

How to Navigate a Crisis & Keep Branding Intact with Pricing

Iris Worldwide Team | May 13 2020

“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but.

Branding / Product Positioning

Customer Care: Dealing With a Crisis You Couldn’t Plan For

Leonie Brown, Qualtrics , Qualtrics | May 12 2020

Customer Care Managers are used to dealing with regular surges in demand. Most customer care centers (also referred to as contact centers) have an established process, planned months in.

Retail Revolution: The Changing Retail Space and Why These Impacts Could Be Built to Last

Ann Gersna, ICF Next , Phaedon | May 11 2020

What is happening now in retail will determine the rules of the “New Normal.”Perhaps more than any other segment, retail brands came into the COVID-19 crisis in a particularly difficult.

CX (Customer Experience)

What You Can Do to Plan and Prepare Versus Watch and Wait During a Crisis

Deanna Salas, PDI , PDI | May 08 2020

Anytime we encounter events like volcanos, hurricanes, earthquakes and even pandemics like COVID-19, there’s a moment of pause. For many, it’s in our nature to want to assess the.

Technology

So, You’re an Online Business Now? How to Survive and Thrive in a Digital World

Juliana Holterhaus, Qualtrics , Qualtrics | May 07 2020

Brands around the world have found themselves having to ramp up their digital efforts seemingly overnight. Here’s how brands can ready themselves for long-term success online...The sudden.

[STUDY] Predicting Brand Staying Power Through the COVID-19 Crisis and Beyond

Holly Bauer, Social Media Link | May 06 2020

Social Media Link has tapped our direct access to millions of consumers to gather real-time sentiment in this fast-moving crisis. The below highlights reflect the first wave of an evolving data.

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