Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Building and Scaling an Effective Multi-Brand Loyalty Initiative

Ned Shugrue, Katie Berndt, and Ken Seaton, ICF Next , Phaedon | June 29 2020

How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships.It’s no secret that consolidation has been the name of the game.

Loyalty / Rewards Programs

A Look at The New World of Marketing With Seth Godin

Ross Lambert, Qualtrics , Qualtrics | June 26 2020

What does modern marketing look like?There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is.

Digital / Direct Marketing

Travel On the Rebound: A Restart Like No Other

Bruce Lahood, ICF Next , Phaedon | June 25 2020

In an unprecedented time, the travel industry has no option but to look to the future to re-emerge. As marketers, why do we always look to the past to inform our future, seeking out precedents.

Technology

A Lesson in Growing Brand Trust During The COVID-19 Crisis

Ross Lambert, Qualtrics , Qualtrics | June 24 2020

Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels.

Customer Engagement

Lessons From Crisis Managers: How to Lead a Customer Service Team in Times of Crisis

Derek Jones, Qualtrics , Qualtrics | June 19 2020

As the world faces new challenges created by an unprecedented global crisis, many businesses are waking up to the reality that business change can happen anywhere, at any time. And while.

Customer Service / Satisfaction

As Seen in Adweek: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic

Jordan Ben, Social Media Link | June 18 2020

The following article was originally published in Adweek here The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing.

CX (Customer Experience)

When Supporting Customers Means Better Business

Ben Rogers, Qualtrics , Qualtrics | June 17 2020

How much do you feel supported during the crisis? That’s the customer data every company needs during the crisis, but very few have. With its own customers feeling pressure, and with.

Customer Service / Satisfaction

Can Promotions Drive Increased CPG Sales?

Bill Bodnar, PDI , PDI | June 16 2020

Even though some states are reopening, many consumers are still taking a wait and see approach to getting on with life as we used to know it. Shopping habits have likely been changed forever.

Customer Engagement

New Study Shows Consumers’ Online and In-Person Plans as the U.S. Heads Back to Business

Bruce Temkin, Qualtrics , Qualtrics | June 15 2020

Originally published on Forbes.As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery .

CX (Customer Experience)

Game On -- Leveraging Leaderboards & Badges for Loyalty Engagement

, BRIERLEY | June 12 2020

Flashback to 1978. A group of friends gathered around a Space Invaders machine, accidentally spilling Pepsi on the floor due to excitement.Their buddy is about to get those last few points that will.

Gamification

The Post-Pandemic Opportunity For The Consumer Packaged Goods (CPG) Industry

The ICF Next Team , Phaedon | June 11 2020

As we continue our content series on how brands are managing the business curve of COVID-19, we explore how leading CPG brands are seizing the opportunity to emerge from COVID-19’s.

Loyalty / Rewards Programs

How Trust, Purpose, and Customer-Centricity Will Shape The Financial Institutions of Tomorrow

The ICF Next Team , Phaedon | June 10 2020

Financial institutions were in a unique position at the outset of the COVID-19 crisis. Here’s how they responded and what the implications are for an industry slow to change.The COVID-19 crisis.

CX (Customer Experience)

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