Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The New Normal: Continuing the Conversation

Sidney Dunn, Bindu Gupta | Comarch , Comarch | July 20 2020

Our latest webinar, The New Normal: Reinventing Grocery Retail Loyalty Programs, was held May 27, 2020. We received such a large number of questions from the audience that we didn’t.

Loyalty / Rewards Programs

Time, Effort & Expertise Impede Personalization

The Baesman Team , Baesman | July 17 2020

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data.

Personalization

How Do You Double Your Email Database?

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | July 16 2020

We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry.

Technology

Engage Your Employees Like You Engage Customers

Diva Renton-Roderix, Cheetah Digital , Marigold Engage + by Marigold | July 15 2020

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With.

Employee Engagement/Training

Designing the Modern Customer Journey

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | July 14 2020

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map.

CX (Customer Experience)

Prime Day is Delayed to October – What Does That Mean for Retailers?

Jim Tierney, Clarus Commerce | July 13 2020

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company.

How to Find Your Competitive Advantage in Times of Change and Uncertainty

Lisa Khatri, Qualtrics , Qualtrics | July 10 2020

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during.

CX (Customer Experience)

Podcast: The Shift to Digital in B2B

Clay Warren, Qualtrics , Qualtrics | July 09 2020

Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey.Chad was joined by Clay.

B2B / Channel

Why AMC Theatres’ Loyalty Program is Getting Two Thumbs Up

Jim Tierney, Clarus Commerce | July 08 2020

The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.AMC is a brand that executes against this method extremely.

Loyalty / Rewards Programs

The Ultimate Guide to Loyalty Management

Paul Wolfer, Clarus Commerce | July 02 2020

Did you know that a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%?It’s no wonder that loyalty management is such a hot topic among retailers today.If you.

Loyalty / Rewards Programs

Five XM Practices for Accelerating Your Digital Transformation

Juliana Holterhaus, Qualtrics , Qualtrics | July 01 2020

As companies across industries face unique challenges from the pandemic, there’s a common theme in their response: embrace digital. In this rapidly changing environment, just about every.

CX (Customer Experience)

How the Public Sector is Reinventing Its Approach in a Time of Crisis

ICF Next Team , Phaedon | June 30 2020

As COVID-19 continues its path of destruction and disruption across the United States, how can agencies best serve constituents in their time of need?The COVID-19 pandemic has tested and amplified.

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