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Supplier-Contributed Blogs

Getting Your C-Suite to See Loyalty Programs as Revenue, Not Cost

The Baesman Team , Baesman | November 07 2025

Loyalty programs are often perceived as a cost center. After all, it costs money to deliver differentiated value and unique benefits to your member base. And when benefits become too rich, they.

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Loyalty in a Low-Attention Economy: Engage Members in 8 Seconds

The Switchfly Team , Switchfly | November 06 2025

Loyalty has always been about building lasting relationships, but the rules of engagement are shifting. In today’s low-attention economy, consumer attention is both the scarcest and most.

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Remind, Reinforce, Recognize: Why the Best Channel Incentive Programs Use Engagement Nudges

ITA Group Team , ITA Group | November 05 2025

Traditional, one-size-fits-all engagement tactics aren’t enough to capture the attention of today’s diverse channel partner networks. Partners get so many generic communications that they.

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Stop Overthinking Your Lifecycle Program: 4 Simple Optimizations You Can Make Today

Andy King, Hightouch , Hightouch | November 04 2025

I’ve been in the email lifecycle world long enough to remember when setting up a basic cart abandonment flow could take more than six months. I even worked for an early ESP for several.

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AI-First Loyalty: Built for the Next Decade

The Capillary Team , Capillary Technologies | November 03 2025

Generative AI has fundamentally changed how we interact with the internet. Large Language Models (LLMs) and agents are quickly becoming the first interface people turn to—whether they want an.

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Build vs. Buy — The $100M Question for Airlines

The Switchfly Team , Switchfly | October 31 2025

Airlines are at a crossroads when it comes to technology investment. With razor-thin margins and customer expectations shaped by retail and fintech, the decision to build or buy an airline technology.

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Designing Brand Event Experiences That Engage Multiple Senses

ITA Group Team , ITA Group | October 30 2025

Event strategists plan layered sensory experiences to draw attendees in, maintain interest and leave a lasting impression.  Melt-in-your-mouth candy at a sales kick-off reception. .

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The #1 Mistake Lifecycle Teams Make: The Reactive Sending Trap

Phi Pham, Hightouch , Hightouch | October 29 2025

After leading lifecycle programs for 10+ years and working across brands like Peloton, Casper, Thirty Madison, and more, I’ve seen what makes lifecycle marketing teams successful and.

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Sentient Loyalty Programs: The Next Frontier in Human-Centric Brand Relationships

The Capillary Team , Capillary Technologies | October 28 2025

We are living through a tectonic shift in how brands build and sustain relationships with their customers. Over the past decade, loyalty programs have evolved from simple point-collection.

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The Psychology of Rewards: Why Humans Love Points and Perks

The Switchfly Team , Switchfly | October 27 2025

Walk into a coffee shop, book a flight, or browse your favorite online store, and chances are you’ll encounter a loyalty program. These programs are so ingrained in modern commerce that.

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AEO vs. SEO: Optimizing for the Next Era of Search

Craig Kleila. Bounteous , Bounteous | October 24 2025

Search results are no longer just a list of blue links. AI-powered platforms like ChatGPT, Google Gemini, Bing Copilot, and Perplexity now deliver instant answers, often before a user even sees a.

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Transforming POP Displays into Strategic Engagement Tools

The Baesman Team , Baesman | October 23 2025

Point of purchase displays have always been about influencing purchase decisions at the right moment. But today, they’ve evolved into something more powerful: a cornerstone of visual.

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