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Supplier-Contributed Blogs

The One Audience You Actually Shouldn't Re-Engage

Luke Kline, Hightouch , Hightouch | February 24 2026

Recently, I was talking with Jeff Lee, the Lifecycle Marketing Tech Lead at Calm, about lifecycle experiments that look smart on paper but feel very different once you see the results..

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The Biggest Travel Technology Trends Shaping 2026 and Beyond

The Switchfly Team , Switchfly | February 23 2026

After years of incremental updates and post-pandemic stabilization, 2026 marks the moment when travel technology trends stop existing as conceptual pilots and finally become the backbone of.

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Modern Loyalty Takes Off

Jan Ratzlaff, Loyalty Program Solutions , Loyalty Partner Solutions | February 20 2026

Legacy Constraints Are Holding Back Loyalty InnovationAirline loyalty programs have long been a key lever for customer retention and revenue growth. But today’s aviation landscape looks very.

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Predictions: 6 Trends Transforming Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 19 2026

As we approach 2026, brand loyalty has reached an inflection point where legacy strategies aren’t just underperforming—they’re actively destroying value. The coming year will.

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How Recognition Platforms Stand Out in a Crowded Market

The Switchfly Team , Switchfly | February 18 2026

The rewards and recognition landscape is undergoing a fundamental shift. What once differentiated platforms, such as catalog size, gift card availability, and merchandise variety, no longer.

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How Brand Trust Builds a Modern Customer Loyalty Strategy

Sarah VanDerHart, ITA Group , ITA Group | February 17 2026

Customers today have more options, more information and higher expectations than ever before. As a result, loyalty can’t be secured through points and discounts alone. During a special webinar,.

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Restaurant Loyalty Programs: The Complete Guide to Driving Repeat Visits

Reza Javanian, Talon.One , Talon.One | February 16 2026

Restaurant loyalty programs have moved well beyond punch cards, with brands now combining points, tiers, subscriptions, and gamification into programs tied to specific business goals.The operators.

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How to Measure the ROI of Loyalty Programs: Step by Step

Daniel Kahdemann, Loyalty Partner Solutions , Loyalty Partner Solutions | February 16 2026

Why this matters Loyalty programs are no longer just marketing perks – they’re strategic growth engines. Yet when budgets tighten, loyalty spend is often questioned because ROI is.

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Micro-Moments, Major Impact: Rethinking Recognition in the Flow of Work

The CarltonOne Team , CarltonOne Engagement | February 13 2026

Recognition has always been a cornerstone of engagement. But in today’s hybrid, high-velocity work environments, traditional programs struggle to keep pace. Employees are juggling multiple.

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How Travel Rewards Drive Credit Card Sign-ups

The Switchfly Team , Switchfly | February 12 2026

Credit card competition has intensified, customer expectations have evolved, and younger consumers are redefining what value looks like in a rewards program. Points and cashback are no longer enough.

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Switching Gift Card Providers? Here’s Your No-Stress Migration Checklist

, Tillo | February 11 2026

Switching gift card providers can feel like a big move.If you’re responsible for rewards, incentives, or payouts, the stakes are high. A failed redemption flow doesn’t just create support.

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Retail Loyalty Strategy in 2026: Data-Driven, Not One-Size-Fits-All

The Baesman Team , Baesman | February 11 2026

Loyalty isn’t something you buy, it’s something you build.  In 2026, the retailers winning customer retention aren’t the ones copying competitors’ rewards programs. They.

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