Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Do Premium Loyalty Members Shop With You More?

Jim Tierney, Clarus Commerce | September 15 2020

As a retailer, you want high customer retention rates and loyal customers who shop regularly.And your customers want your brand to recognize them in a personalized way. They want to feel a sense of.

Loyalty / Rewards Programs

Why The Time For Digital Transformation is Now

Yvette Hastings, Kentico , Kentico Software LLC | September 14 2020

Digital transformation goes hand in hand with a change in a company's thinking, culture, and leadership. It's about welcoming innovation and embracing technology, new business models, and.

Technology

Sparking Action to Change Behavior: The Power of Influencers

Vickie Gogo, ICF Next , Phaedon | September 11 2020

To inspire Americans to help “flatten the curve,” public health officials can find support in surprising places.Changing behavior is not easy. ICF Next’s social marketing team.

Social Media

Rapid Response: 4 Lessons C-Stores Taught Us About Creating Differentiated Customer Experiences

Greg Phillips, PDI , PDI | September 08 2020

From the way we get our hair cut to the way we shop to the way companies do business, COVID-19 has forced everyone to change the way they operate, including convenience retailers. In this video.

CX (Customer Experience)

The Importance of Understanding the Data—and What it May (or May Not) Be Telling Us

ICF Next Team , Phaedon | September 04 2020

Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.In today’s world, data has become a critical component of our professional and personal daily lives. It.

Data Analytics

Quiz: Discover Your Company’s Personalization Score

The Formation Team , Formation | September 03 2020

Today’s consumers are fiercely loyal to their favorite brands, but the competition for that loyalty is just as fierce. In our recent survey of 2,000 U.S. consumers, we found that over half.

Personalization

A New Era of Retail: 5 Ways Brands Are Changing Strategies in Response to COVID-19

Becca Gomby, Forter , Forter | September 02 2020

Online e-commerce has become a mainstream part of life amid the COVID-19 pandemic. Every retailer has had to quickly adapt their business approach to find creative ways to meet the unforeseen.

Crafting Effective Data Visualizations

Nate Thompson, ICF Next , Phaedon | September 01 2020

At first blush, quickly capturing important business information with data visualization seems like a clear-cut illustration of the phrase “A picture is worth a thousand words.” A well.

Finding Your Voice: Why Communication in Times of Transformation Matters Now More Than Ever

Carolyn Galvin, Qualtrics , Qualtrics | August 31 2020

In these unprecedented times, and as coronavirus prompts epic social and economic transformation, communication is more critical than ever. Not only what we communicate, but how we communicate.

CX (Customer Experience)

COVID-19 Survey: American Frequent Traveler Attitudes Dip Further Amid Embrace of Masks

Dr. John Boyle, PhD, Thomas Brassell, and Guy Cierzan | ICF Next , Phaedon | August 28 2020

As COVID-19 cases surge across the country, American frequent travelers recognize the importance of public health measures—but feel more pessimistic about future travel and the trajectory of.

Offering BOPIS, Without the Fear of Fraud and Abuse

Angela Lee, Forter , Forter | August 27 2020

Amid a changing global commerce climate where optimized omnichannel experiences are more important than ever, merchants must ensure that they have an efficient Buy Online Pickup In Store (BOPIS.

Fast-Tracking Contactless Payments

Jaideep Mehta, PK , PK | August 26 2020

When was the last time you used your phone to make an in-store purchase? If you’re from the U.S., the likelihood that you are now using some form of contactless payment, such as tap-to-go.

Payments / POS

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