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Supplier-Contributed Blogs

Making Marketing Fun: 5 Successful Gamification Examples

The Formation Team , Formation | October 01 2020

Some of the most effective marketing happens when consumers are so engaged that they don't realize they're being marketed to. That's why many successful brands have turned to gamification.

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Creating Positive Energy in Everything You Do

Lonnie Mayne, Red Shoes Living , Red Shoes Living | September 30 2020

In this week’s episode of the Red Shoes Living Podcast, Lonnie Mayne talks with former world record holder and Olympian, Willie Banks.  Willie talks with us.

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How to Improve Customer Loyalty Beyond Millennials and Gen Z

The Formation Team , Formation | September 29 2020

In your quest to target high-value customers, are you leaving a lot of potential revenue on the table? You may not think so, but our recent report, Brand Loyalty 2020: The Need for Hyper.

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Why CX Should Be a Partnership Between Business and IT

Reena Leone, Pega , Pega | September 28 2020

Customer experience (CX) can make or break an organizationCompetition among businesses for customers has never been fiercer, with customer loyalty as the top prize. A true focus on CX means involving.

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Innovation Interviews: Customer Experience Innovation in Retail

Lou Powell, PK , PK | September 25 2020

When the pandemic hit the US back in March, the world changed overnight. Industries that relied on in-person interaction needed to figure out how to navigate this new normal while retaining customers.

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3 Ways the Walmart+ Launch Will Change Loyalty Forever

Tom Caporaso, Clarus Commerce | September 24 2020

The launch of Walmart+ happened today, but Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million members, Prime is now.

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Back to School with the E-Comm Experts: 3 Ways Nixon is Adapting to the New Normal & Preparing for.

David Coates, Forter , Forter | September 23 2020

I recently had the chance to sit down with Gary Penn, Global VP of Digital and E-Commerce at Nixon, to discuss some of the lessons he and his team quickly learned over the last few months as the.

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Retail Vision: Balancing Expectations and Reality

Dawn Desai, PDI , PDI | September 22 2020

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure.

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Designing a Better Telehealth Experience

James Kim, Sarah Dodge, PK , PK | September 21 2020

 Demand for telehealth set to soar 65%. $250b to shift to telehealth after COVID-19. Telehealth forecasted to grow sevenfold by 2025. Telehealth claim lines increased 4,347% nationally.These are.

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Digital Transformation and Loyalty

Adeline Heymann, Kobie Marketing , Kobie Marketing | September 18 2020

With today’s desire to create customer-obsessed, hyper-personalized experiences, it’s getting harder to deliver value to our best consumers. The challenge is in aligning customer needs to.

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Webinar with Loyalty 360: Future-Proofing Customer Loyalty

The Formation Team , Formation | September 17 2020

Like it or not, customer loyalty is changingDue to heavy investment in the customer experience by a handful of market leaders, consumers have increasingly raised their expectations of brands over the.

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Three Impacts of COVID-19 on Capital Markets

Tony Warren | SVP and Head of Strategy, FIS Capital Markets , FIS Global | September 16 2020

  From health alarms to adjusting to working from home to greater social awareness, we’re all seeing the impact of COVID-19 in both subtle and stark ways. Similarly, the way the world.

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