Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Using Machine Learning for Smarter Segmentation

Josh Williams-Christy, HTK , HTK Limited | November 19 2020

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It.

Carrot and Schtick: Which is the Best - Intrinsic vs Extrinsic Motivation

Manoj Agarwal, Co-founder at Xoxoday , Xoxoday | November 18 2020

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his.

Employee Engagement/Training

5 Tips to Jumpstart Measuring Your Customer Loyalty Offers

The Formation Team , Formation | November 17 2020

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be.

Loyalty / Rewards Programs

How Financial Service Brands Can Go Contactless to Build Loyalty & Trust

Shelly Photiades, Epsilon | November 16 2020

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. New fintech.

Why Holiday 2020 Poses Unprecedented Challenges for Retailers

Chris Cobb, Clarus Commerce | November 13 2020

Since the pandemic hit the U.S. in March, there has been a massive shift toward e-commerce, which has turned the shopping pyramid on its head.According to data from IBM’s U.S. Retail Index.

&pizza’s Customer Convos are One-of-a-Kind

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | November 12 2020

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see.

Loyalty / Rewards Programs

Driving Repeat Transactions With New Members

Grant McCloud, Brierley , BRIERLEY | November 11 2020

New members are the lifeblood of a loyalty program. But getting a customer to enroll is just the first step in what should become a long and lucrative relationship. How are you leveraging your.

Technology

Forter and FreedomPay Unite to Power the Future of Commerce

Scott Greenhut, Forter , Forter | October 29 2020

Transactions start with online merchants but behind the scenes they flow through other parties including payment providers and banks. Each of these players uses a different fraud solution which pulls.

Loyalty Marketing Strategies to Win More Customers in 2021: Continuing the Conversation

Lukasz Sloniewski & Marcin Sobek, Comarch , Comarch | October 28 2020

Our latest webinar, Loyalty Marketing Strategies to Win More Customers in 2021, was held October 7, 2020. We didn’t have time to answer all of the questions from our audience, so we.

Loyalty / Rewards Programs

The Case for DTC Brands

Camilla Whitmore & Martin Mehalchin, PK , PK | October 27 2020

In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.Simply put, DTC is here to.

CX (Customer Experience)

Valuation: Being Prepared for the Ultimate CEO Question

David Andreadakis, Kobie , Kobie Marketing | October 26 2020

Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts.

Loyalty / Rewards Programs

The Marketing Technology Landscape in 2020 and Beyond

The Formation Team , Formation | October 23 2020

The marketing technology landscape has grown by a whopping 5233% over the last 9 years, according to website Chiefmartec.com. Since 2011, the site has been annually releasing its .

Technology

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