Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online.

Jordan Ben, Vesta | December 08 2020

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately.

CX (Customer Experience)

Has planning for next year ever been harder?

Mike Sund, ICF Next , Phaedon | December 07 2020

Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in.

CX (Customer Experience)

Reinventing The Guest Experience in Hospitality

Stephanie Cohen, PK Global , PK | December 04 2020

In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But.

CX (Customer Experience)

5 Tactics to Optimize Loyalty Between the Transactions

The Kobie Marketing Team , Kobie Marketing | December 03 2020

Most brands focus their marketing energy at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or.

Loyalty / Rewards Programs

Here’s Why You Need To Be Using Customer Insights in Marketing

The Formation Team , Formation | December 02 2020

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to.

Technology

COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the.

Dr. John Boyle, PhD, Thomas Brassell, and James Dayton, ICF Next , Phaedon | December 01 2020

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.

CX (Customer Experience)

[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media

Cathy Courtney, Vesta | November 30 2020

Key Highlights:The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts.Consumers feel more.

Technology

Close Big Engagement Gaps with Little Things - Appreciation in the Workplace

Manoj Agarwal, Co-founder, Xoxoday , Xoxoday | November 27 2020

You say “Thank you”. What they hear is “Please accept my standard, HR protocol-approved format for acknowledging your most recent activity that was intended to bring me value. The.

Employee Engagement/Training

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

Carlos Dunlap-Beard, Clarus Commerce | November 25 2020

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are.

CX (Customer Experience)

For the Travel Industry, the New Destination is Contactless Loyalty

Ciara Bailey, Epsilon | November 24 2020

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences.

Customer Retention Rate: 5 Key Metrics to Track

The Formation Team , Formation | November 23 2020

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate.

CX (Customer Experience)

5 Loyalty Lessons You Shouldn't Ignore During COVID-19

BRANDON LOGSDON, PDI , PDI | November 20 2020

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as.

CX (Customer Experience)

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